In a management restructure, Gray Singapore will be a part of Gray Malaysia to turn out to be one unit overseen by Irene Wong (present CEO of Gray Malaysia) and Graham Drew (present inventive chief of Gray Malaysia) whose roles can be expanded to have equal accountability throughout each the Malaysia and Singapore places of work.
In the meantime, Konstantic Popovic, the present CEO of Gray Singapore, is leaving the company on the finish of the yr to refocus his profession in direction of his ardour for sustainability. Over the following three months, Wong will work with Popovic to make sure a seamless transition.
Wong and Drew have led their crew to snag Marketing campaign’s Artistic Company of the Yr title thrice in addition to win awards at Spikes Asia.
“That is such an thrilling alternative for us and the groups and an opportunity for synergy,” stated Wong. “The reality is each studio has issues that they’re nice and never so nice at, with the ability to fill one another’s gaps and changing into a stronger unit throughout the board is what that is all about.”
Below Wong’s stewardship, the Malaysia enterprise is alleged to have continued to develop year-on-year. She beforehand held posts at Leo Burnett and Naga DDB earlier than becoming a member of Gray.
“One of many higher issues we learnt over the previous few years is that utilising expertise should not be depending on geography,” stated Drew. “Exposing the Singapore crew to the inventive expertise of Malaysia and vice versa can be inspirational on all fronts and can be mirrored within the work”.
Initially from the UK, Drew arrived at Gray in 2014 and has led pitch wins together with Carlsberg, Tesco, Telekom Malaysia and WWF. Drew additionally received Marketing campaign’s Artistic Particular person of the Yr for Southeast Asia in 2020.