Acrelec, a supplier QSR expertise, will energy a worldwide promotional marketing campaign between Burger King and Activision for the discharge of “Name of Responsibility: Fashionable Warfare II,” in keeping with a press launch.
Burger King will use Acrelec self-service kiosks to revamp eating places within the type of the videogame, which is now stay in over 35 international locations.
As an extension of the brand new “Name of Responsibility” themed Whopper Meal, Burger King is redesigning sure retailer areas into immersive experiences and a branded “pores and skin.”
When clients purchase a “Name of Responsibility”-branded Whopper Meal by means of the kiosk, they will redeem codes for in-game rewards resembling burger-themed pores and skin and extra expertise factors. Followers will even be invited to show their video gaming talents to trace down hidden QR codes in an interactive recreation performed on the kiosk.
Fashionable Warfare II launches right this moment, with themed eating places throughout the Center East, South America and Europe, full with maps and scenes from the sport.
The Acrelec K27 kiosk in Burger King Paris Alésia will remodel right into a videogame the place clients can expertise taking part in Fashionable Warfare II on Oct. 29 and 30.