Kaitlyn Cimino / Android Authority
TL;DR
- Google is retiring the “Fitbit by Google” branding in favor of “Google Fitbit.”
- The dotted Fitbit brand can also be now not appended with the model title.
Google is wholly taking up the Fitbit branding three years after finishing the acquisition of the wearables model. The corporate is killing off the “Fitbit by Google” branding that first appeared in 2022 and has since been used throughout Fitbit’s web site, movies, and product packaging. As a substitute of it, now you can anticipate to see the brand new “Google Fitbit” title take over every part Fitbit.
As 9to5Google reviews, Google has switched the “Fitbit by Google” moniker in favor of “Google Fitbit” on its web site. The dotted Fitbit brand can also be gone, apart from the location’s favicon. It’s doable the emblem may completely disappear from Fitbit’s branding supplies sooner or later.
Final Monday, Google additionally added a number of Fitbit smartwatch and health tracker equipment to its official retailer. Beforehand, Google solely offered Fitbit gadgets via its platform.
The rebranding from Fitbit by Google to Google Fitbit may be seen as an indication of Google shifting in the direction of a extra cohesive product technique. The transfer additionally displays the interior temper throughout the firm. In January, Google merged the Pixel, Nest, and Fitbit groups underneath one {hardware} umbrella. The reorganization additionally noticed the departure of Fitbit co-founders James Park and Eric Friedman from the corporate.
On the time, Google had assured customers that the corporate is devoted to Fitbit regardless of the high-level exits and restructuring.
“We stay very dedicated to serving our Fitbit customers effectively, innovating within the well being area with private AI, and constructing on the momentum with Pixel Watch, the redesigned Fitbit app, Fitbit Premium service, and the Fitbit tracker line. This work will proceed to be a key a part of our new org mannequin,” mentioned Google’s Courtenay Mencini.
We don’t anticipate the most recent branding modifications to have any unfavorable influence on how Google operates Fitbit. If something, we hope to see deeper Fitbit function tie-ins on the Pixel Watch and presumably extra {hardware} commonalities between Google’s two wearable strains.
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