Accenture has introduced the acquisition of Fiftyfive5 in Australia and New Zealand, a buyer insights and advisory enterprise to assist purchasers faucet information insights and efficiency advertising.
Fiftyfive5, which was based in 2010, helps manufacturers in numerous sectors like well being providers and communications with their class technique (channel, shopper, retail & loyalty), pricing, buyer expertise, amongst different issues.
It has crew of greater than 200 individuals throughout Australia, Singapore, New Zealand and London. They may be a part of the Accenture Track household.
“Purchasers are struggling to maintain up with the tempo of change as we speak. They’re on the lookout for artistic options and strategic insights for progress. Fiftyfive5’s addition is well timed,” mentioned Mark Inexperienced, Accenture Track’s lead in ANZ.
“The crew boasts highly effective insights and deep buyer understanding, which can considerably improve Accenture Track’s buyer intelligence functionality. Importantly, Fiftyfive5 brings prime expertise, and we can’t wait to see what they will add to our rising crew,” he mentioned.
Accenture Track has been rising quickly in Asia-Pacific up to now two years with current acquisitions like digital artistic company Romp in Indonesia, CX company Tambourine in Japan, artistic communications company Entropia in Malaysia and plans to take a position extra in Southeast Asia.