Robert Triggs / Android Authority
TL;DR
- In keeping with a brand new report, Apple noticed enormous development within the $400+ smartphone phase between Q2 2020 and Q2 2021.
- The agency reportedly claimed practically 75% of gross sales within the flagship $800+ worth band, too.
- Its largest Android rivals, Samsung and Huawei, struggled to maintain tempo. Xiaomi and Oppo, nevertheless, noticed noticeable good points.
Apple simply launched the iPhone 13 sequence, however the firm has its outgoing mannequin line to thank for its booming success within the premium smartphone market. In keeping with new knowledge, the agency has claimed a fair bigger share within the premium smartphone phase this 12 months on the expense of its Android rivals.
Per a brand new report from Counterpoint, Apple’s international premium market share grew from 48% in Q2 2020 to 57% in Q2 2021, largely off the again of the iPhone 12 sequence’ success. Notably, Counterpoint defines the premium market phase as gadgets retailing over $400, together with the lion’s share of Apple gadgets. That mentioned, its efficiency within the ultra-premium ($800 or above) phase can be significantly notable.
Throughout your entire premium smartphone market, this particular worth band accounted for 36% of premium smartphone gross sales in Q1 2021 — a development of 182% year-over-year. Apple accounted for practically three-quarters of the gross sales on this band in Q2 2021, up from 54% a 12 months prior. Once more, this determine was buoyed by the iPhone 12 Professional and iPhone 12 Professional Max‘s gross sales efficiency, per Counterpoint.
How did Apple’s Android rivals carry out?
Android OEMs struggled to maintain tempo with Apple within the premium phase.
Samsung held on to 22% of the premium market in Q2 2020, however this share dropped to 17% in Q2 2021. Counterpoint blames this decline on provide constraints. However, by way of quantity, Samsung nonetheless noticed a 13% gross sales enhance within the premium class over this era.
Regardless of its continued troubles in Western markets, Huawei stays the third largest international smartphone vendor within the premium class. Nonetheless, it noticed a steep share decline, falling to six% in Q2 2021 from 17% in Q2 2020. Notably, its place is basically as a consequence of its residual energy within the Chinese language market, the place it nonetheless ranks because the second largest OEM within the premium phase.
Solely two Android OEMs displayed notable market share good points over the interval, specifically Oppo and Xiaomi. The latter grew its premium stake from 4% to six% between Q2 2020 and Q2 2021, including to its success throughout all pricing bands in Q2 2021. In the meantime, Oppo skilled double-digit share development within the premium phase, from 2% to five% over the identical interval.
Extra studying: Now that Xiaomi is primary, can it keep forward of Samsung?
Different Android smartphone makers are slowly becoming a member of the large 4 within the premium phase. OnePlus ranked because the third largest OEM on this sector in North America, largely due to the OnePlus 9 sequence. Vivo additionally holds this rank within the APAC area, behind Apple and Samsung. Motorola continues its energy within the Latin American market because the third-largest premium system OEM behind Apple and Samsung on this area.
Waiting for H2 2021, Counterpoint suggests Samsung will claw again some market share with the cheaper Galaxy Z Fold 3 and Galaxy Z Flip 3 flagships. Xiaomi, now ranked because the world’s largest smartphone maker in June 2021, continues to push extra premium merchandise to market, too.
Because the pandemic slowly subsides, it’s unclear how it will have an effect on shopper’s shopping for habits, or whether or not they’ll grasp on to the premium gadgets they at the moment personal. That mentioned, the iPhone 13 sequence doesn’t appear to be as giant an improve over the iPhone 12 line. Whether or not this impacts Apple’s dominance stays to be seen.