The Juicy Little Sandwich Slides Onto the Menu for a Restricted TIme
Atlanta, GA (RestaurantNews.com) Krystal, the unique house of the slider within the South, has a brand new Chik® that’s arrived on the scene. The enduring Southern restaurant model introduced the launch of its Aspect Chik®, a thicker, juicier and extra scrumptious model of its fan favourite Chik®. Whereas different fast-food eating places have been preventing for America’s prime hen sandwich, the Krystal Aspect Chik® is completely pleased with being the recent little piece on the facet. The brand new lineup might be out there for a restricted time at the entire practically 300 Krystal eating places.
“By now, each American in all probability has their favourite hen sandwich, and we’re not making an attempt to take that away from them, we simply wish to give everybody the choice for a bit of one thing particular on the facet,” stated Casey Terrell, Chief Advertising and marketing Officer for Krystal Eating places LLC. “All good issues are definitely worth the wait, and I’ve a powerful feeling after only one chunk, our new Aspect Chik® will turn out to be the Major Chik®.”
Prospects can fulfill their Aspect Chik® cravings any time of day, whether or not it’s morning, noon, night, or late evening. Every of the hen sandwiches could also be loved individually or as a combo with two Aspect Chiks®, crispy fries or tots and a beverage.
The sandwiches function tender hen breast fried to golden, crispy perfection. The Aspect Chik® is available in three distinct variations for lunch and dinner: The BBQ Bacon Cheese Chik®, that includes crispy smoked bacon and tangy Duke’s BBQ; the Pimento Cheese Chik®; the Basic Chik®, that includes a slather of Duke’s Mayo and a contemporary pickle on a steamy bun. The Basic will stay on the menu to be loved yr spherical.
For breakfast, the Aspect Chik® is accessible in Basic and Pimento Cheese on a buttery, southern-style biscuit. Each can be found in a combo with small tots and low.
“As Krystal pushes the boundaries with its menu, we’re matching these daring strikes with our advertising and the way we’re getting in entrance of our audiences,” stated 2 Chainz, Head of Inventive Advertising and marketing for Krystal. “This model is keen to take just a few dangers. That’s what helped me develop my profession and companies and it’s why I wish to be part of taking this model from the opening act to the headliner.”
Since becoming a member of Krystal as Head of Inventive Advertising and marketing, 2 Chainz has been increasing his involvement with the model. He’s been working with Chef Ray Kees, Director of Culinary for Krystal, as a part of the R&D course of. 2 Chainz has additionally been attending tastings within the company check kitchen to realize extra perception and understanding of the model and its meals.
The Aspect Chik® lineup is accessible in any respect taking part Krystal eating places for dine-in, drive-thru, or on-line ordering through the official Krystal web site or app.
Product Pictures: HERE
Industrial: HERE
About Krystal Eating places LLC
Headquartered in Atlanta, GA, Krystal Eating places LLC is the unique quick-service restaurant chain within the South. Krystal hamburgers have been served contemporary and scorching off the grill on the long-lasting sq. bun since 1932. The corporate proudly sticks to the classics, however through the years, they’ve by no means been afraid to innovate.
Krystal has grown to be in 10 states with practically 300 eating places and continues to ship a one-of-a-kind style expertise by way of their distinctive menu objects which are provided at a terrific value. The corporate’s Atlanta-based Restaurant Assist Middle serves a staff of greater than 3,500 workers. In 2019, the corporate was chosen to USA At present’s High-10 Greatest Regional Quick Meals Record.
For extra info, go to Krystal.com or observe them on Fb and Instagram.
Contact:
Kim Miller
Ink Hyperlink Advertising and marketing
786-605-9228
kmiller@inklinkmarketing.com