Seeking to construct on a interval of stable monetary outcomes, Southeast Asian community Lion & Lion has introduced a brand new five-year progress plan that can see them set up a brand new knowledge and analytics workforce, an in-house content material manufacturing studio of their Kuala Lumpur workplace, in addition to make a string of latest hires throughout Singapore, Kuala Lumpur and Jakarta.
“Seeing how our present product and regional supply mannequin are resonating with purchasers has given us nice confidence to take a position much more in the identical course,” stated Fredrik Gumpel, CEO, Lion & Lion.
Explaining about their imminent progress plans, Gumpel informed Marketing campaign that they’ve already employed a head of manufacturing to guide the brand new in-house content material manufacturing studio in Kuala Lumpur who will report back to Cheelip Ong, regional chief inventive officer.
Set to launch by the tip of January 2023, the content material manufacturing studio will consist of 5 full-time hires, together with a head of manufacturing who’s a movie director, a videographer/editor, a movie producer and two senior movement graphic designers. The manufacturing studio is being launched to service the higher demand from purchasers for visible content material that engages.
“With an in-house video manufacturing studio that’s related to our built-in inventive choices, we will create and produce digital-first video content material for present and new purchasers with higher effectivity, high quality management and cost-effectiveness,” says Gumpel. “Thus we see all purchasers benefiting from this providing.”
New knowledge and analytics workforce
Along with the brand new content material manufacturing studio, Lion & Lion has introduced they are going to be including two sorts of knowledge capabilities. One is knowledge integration, which is able to take a look at totally different streams of information (marketing campaign degree, viewers degree, media degree) and merge them to create sharper understanding and ship insights to technique, inventive, social, media and so on.
The second is knowledge pushed developments resembling dashboards, efficiency screens, and touchpoint maps that Gumpel hopes won’t solely add worth to purchasers’ present advertising and marketing efforts, but additionally allow them to search for new enterprise and advertising and marketing alternatives.
“The brand new knowledge and analytics workforce can be led by a head of information & insights. We nonetheless have an ongoing hiring course of for this one that will drive this core functionality and report into our group director for technique, media & knowledge, Krishna Kumar,” says Gumpel. “Initially the workforce can have two further supporting roles: a senior knowledge analyst and an information architect. In a while we plan to incorporate extra knowledge analysts in addition to software program builders.”
Workforce growth
With a lot of Lion & Lion’s purchasers having a regional scope in Singapore, devoted funding will go in direction of rising the company’s workforce in Singapore to drive extra native enterprise and unlock long run regional progress.
“In Singapore, we primarily had a shopper servicing employees workforce, however we are going to now additionally add inventive and social folks, in addition to further shopper servicing workforce members,” says Gumpel. “The preliminary spherical of hires will characteristic 5 new staff in our Singapore department.”
Along with rising the Singapore workforce, new hires are additionally deliberate throughout Kuala Lumpur and Jakarta.
“The primary wave of hiring (out of our five-year progress plan) can be targeted on Singapore and Kuala Lumpur,” says Gumpel. “Now we have opened up 5 new positions in Singapore and 10 in Kuala Lumpur associated to this new growth technique.”