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Sony launched its new TV and soundbar lineup April 17 with the tagline “Cinema is coming dwelling.” However a month earlier, they invited me to journey removed from dwelling—from the East Coast to Sony Photos Studios in Culver Metropolis, Calif.—for a behind-the-screens preview of the philosophy and expertise that went into the 2024 fashions.
Ecto-1. Johnny 5. BRAVIA 9. Our two-day tour of the lot showcased utilized science of the previous and current. Film props and filmmakers giving Sony engineers props. Basic characters and new naming conventions. I discovered myself in JEOPARDY! and on a holodeck. It was a soup-to-nuts, lens-to-living room have a look at mastering displays, dwelling theater setups, and the push to slim the hole between creators and shoppers.
Seeing what we’re not seeing
Sony’s new TVs embody 4 fashions and two necessary acronyms: BRAVIA and HDR. The “Finest Decision Audio Visible Built-in Structure” model has been a part of Sony’s televisions for nearly 20 years however is now the unifying label for the BRAVIA 3, 7, 8, and 9 screens, in addition to the BRAVIA Theater Bar 8 and Theater Bar 9. For anybody used to Sony’s units just like the X95L, X90L, and so on., X now not marks the spot besides on the SKU. (The A80L can be gone—no extra separate LED and OLED sequence—however that didn’t match the final sentence’s wordplay as effectively.)
The BRAVIA 9 is now the Mini-LED flagship, with probably the most expanded, genuine distinction, whereas the BRAVIA 8 is a 4K OLED various. The BRAVIA 7 is a premium however extra approachable 4K Mini-LED, whereas the BRAVIA 3 is an entry-level 4K 60Hz Direct LED. Is making procuring less complicated versus the earlier system the rename of the sport? Debatable, and it doesn’t assist that the flagship A95L will stay in the marketplace. On the very least, the brand new monikers make it clear that the BRAVIA 9 is the set Sony considers the true peak of this 12 months’s improvements—peak brightness notably.
On to that second acronym. The flexibility to show off each diode independently permits OLED screens unbeatable black ranges and distinction, given a low-light surroundings to indicate its greatest. However in relation to HDR, or Excessive Dynamic Vary, the height brightness ranges achievable by a Mini-LED display screen enable for extra management over tremendous highlights and luminance that may stand as much as rooms with extra pure gentle.
Sony’s brightest 4K TV up to now (50% brighter with 325% extra dimming zones), the BRAVIA 9’s Excessive Peak Luminance units out to slim the hole with OLED’s pixel-level management whereas enhancing the power to carry out precisely wherever folks need (or want) to arrange their TV, not simply in an optimized dwelling theater or demo den. Sony hosted its product reveal all through the studio lot, and invited administrators and cinematographers to talk to us, to bolster the half the corporate performs in each stage of the cinema sign chain—from skilled Venice cameras utilized in plane on High Gun: Maverick to Gran Turismo‘s object-based sound design to color-grading displays. And it’s Sony’s perception within the means of HDR to protect the element and intent of each body that explains why the primary, foundational display screen we noticed was one none of us will ever purchase.
Shining a lightweight on backlighting
The HX3110 is an if-you-have-to-ask-you-can’t-afford-it 31-inch 4K reference monitor with a dual-layer LCD panel able to shade grading as much as 4,000 nits. Thus far, most movies are mastered to 1,000 nits due to the restrictions of earlier displays. With the NX3110, even the smallest highlights might be displayed with out clipping, and a couple of,000/1,000 nits settings enable filmmakers to make sure particulars translate to any present show situations. And the gradients on show had been compelling. Nevertheless it’s that 4,000 nits future that knowledgeable the event of the BRAVIA 9’s native dimming and backlight processing.
Handing out sun shades, our hosts had us flip to the opposite aspect of the darkened room, draped in blackout curtains. On one desk was a BRAVIA 9 with out its LCD panel, with an intact TV on the ground in entrance of it. To the aspect had been two units from a competitor in an an identical association [see image below]. Can the BRAVIA 9 attain the brightness ranges or shading of a tens of 1000’s of {dollars} skilled monitor with out clipping? No, however it did demo the response time and object recognition of the “XR Backlight Grasp Drive” and newly developed IC [LED Driver] system [see above], in addition to exhibit the colour quantity and specular highlights, which emulated a number of the HX3110’s vivid copy admirably. The bare backlight, effectively, illuminated the extent of definition 22-bit channel management can produce. And a granular grasp of every element and present additionally means 20% much less energy consumption, in accordance with Sony.
This will even come into play in one among Sony’s new partnerships. The BRAVIA 7, 8, and 9 will all characteristic Prime Video Calibrated Mode, an unique characteristic (no less than initially) introduced on the occasion by B.A. Winston, VP of expertise for Amazon Prime Video, that auto-adjusts image settings for the content material streaming (films, TV, dwell sports activities, and so on.), display screen kind, and the sunshine situations within the room. (Prime Video joins comparable processing for Netflix and the Sony Photos Core app.) IMAX Enhanced, Dolby Imaginative and prescient, HLG, and HDR10 help—plus 4K 120Hz, VRR, ALLM, Auto Tone Mapping, and different “Excellent for PS5” options for players—be certain that all the image mode packing containers are checked. 4K X-Actuality PRO, XR Clear Picture, XR Triluminos PRO, XR Movement Readability (120Hz native refresh price), and X-Broad Angle with X-Anti-Reflection underlie upscaling, shade mapping, and so on.
As for the BRAVIA 8 OLED, it’s 10% brighter whereas being 30% slimmer than 2023’s A80L. The BRAVIA 7 is 790% brighter than final 12 months’s full-array LED X90L however lacks the flagship’s exact lighting and peak administration. It’s the BRAVIA 9 that’s an improve from each angle—together with the viewing angle, which exhibited low off-axis desaturation. I sit up for testing one to deliver all of the shadowy particulars into the sunshine.
Elevating greater than brightness
Clearly, Sony believes Mini-LED has a … vibrant future. However what’s cinema with out being equally saturated in sound? Whereas the BRAVIA 9 operates underneath a mantra of extra is extra, the BRAVIA Theater Bar 9 makes an announcement that much less isn’t much less. The 2024 soundbar, which replaces the HT-A7000 [a Dolby Atmos soundbar that impressed our reviewer], is 36% smaller with no lower in functionality due to its 13-driver array and 360 Spatial Sound Mapping expertise filling within the digital channels for spatial audio. Built-in with a BRAVIA 9 TV, and augmented by wi-fi SA-RS5 satellite tv for pc audio system and the SA-SW5 subwoofer, the Theater Bar 9 delivered 7.1.4 channels and loads of power. Because of AI-powered Voice Zoom 3 and “Acoustic Middle Sync,” which makes use of the BRAVIA 9 as the middle channel (and the TV now has up-firing Beam Tweeters and Body Tweeters), dialog stayed anchored and audible at the same time as motion swelled. The demo was dynamic, regardless of the challenges of being in an acoustically handled recording studio. (The Theater Bar 8 affords comparable soundfield options however with 11 drivers inside a slimmer, much less highly effective footprint.)
The true shock was the BRAVIA Theater Quad system, which maximizes minimalism with 4 fabric-wrapped panel-like powered audio system with 4 drivers every (tweeter, mid, woofer, and up-firing). The wi-fi audio system self-calibrate to regulate quantity and create 16 phantom channels primarily based on their placement (and so they’re purpose-built to be wall-mount pleasant, but additionally stand-compatible). They’re additionally wi-fi subwoofer suitable. Flanking a BRAVIA 9 hung a contact above eye/ear degree, with the opposite two Quad parts behind the sitting space, the Theater Quad system delivered an much more immersive expertise than the Theater Bar 9, with audible overhead results. Versatile positioning plus fluid sound? Sure, thanks.
There was one final cease on our tour of Sony Photos and Sony merchandise, and that was to Pixomondo—a digital manufacturing firm/LED soundstage. Combining a modular wall of 1,400 show panels with infrared motion-tracking cameras to render perspective adjustments in real-time, Pixomondo permits administrators to movie free-flowing motion in digital environments (like, say, a starship). It additionally permits journalists to take footage of the TVs and soundbars staged in a number of suites in a single room. Positioned towards a towering crescent of displays, the brand new BRAVIA setups had been visually eclipsed but nonetheless stood out. Discuss heightening the expertise.
BRAVIA TV and soundbar fashions and costs, as soon as out there
BRAVIA 9 Mini LED
- 85″ Class (84.6″ diag): $5,499.99 USD MSRP
- 75″ Class (74.5″ diag): $3,999.99 USD MSRP
- 65″ Class (64.5″ diag): $3,299.99 USD MSRP
BRAVIA 8 OLED
- 77″ Class (76.7″ diag): $3,899.99 USD MSRP
- 65″ Class (64.5″ diag): $2,799.99 USD MSRP
- 55″ Class (54.6″ diag): $1,999.99 USD MSRP
BRAVIA 7 Mini LED
- 85″ Class (84.6″ diag): $3,499.99 USD MSRP
- 75″ Class (74.5″ diag): $2,799.99 USD MSRP
- 65″ Class (64.5″ diag): $2,299.99 USD MSRP
- 55″ Class (54.6″ diag): $1,899.99 USD MSRP
BRAVIA 3 LED
- 85″ Class (84.6″ diag): $1,799.99 USD MSRP
- 75″ Class (74.5″ diag): $1,299.99 USD MSRP
- 65″ Class (64.5″ diag): $999.99 USD MSRP
- 55″ Class (54.6″ diag): $849.99 USD MSRP
- 50″ Class (49.5″ diag): $699.99 USD MSRP
- 43″ Class (42.5″ diag): $599.99 USD MSRP
BRAVIA Theater Quad has a prompt retail worth of $2,499.99 USD
BRAVIA Theater Bar 9 has a prompt retail worth of $1,399.99 USD
BRAVIA Theater Bar 8 has a prompt retail worth of $999.99 USD
BRAVIA Theater U has a prompt retail worth of $299.99 USD