Sponsored by Amazon Ads
In this third and final episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Jill Cress, CMO and CXO of H&R Block, to discuss measurement in marketing and innovating for a legacy brand. Jill and Carly recap H&R Block’s recent full-funnel campaign with Amazon Ads, discuss the winning combination of storytelling and performance marketing, and examine the continued convergence of entertainment and commerce.
For more, visit https://advertising.amazon.com/.
To watch more of The Inspiration Lab:
Episode 1 – Breaking through in the age of AI
https://www.youtube.com/watch?v=LoCYgZeHkWc
Episode 2 – Inspiring action across nonlinear journeys
https://www.youtube.com/watch?v=o2Ht3c0Sdyk
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The Inspiration Lab: Maximizing Impact With A Full-funnel Approach
