A San Diego startup says it’s made the world’s first 100% biodegradable sneaker — and that most of the competition is greenwashing. But what does it mean to be “biodegradable”? And are biodegradable plastics really better for the planet? We tested six brands’ claims and explore why it’s so hard to make an environmentally friendly shoe.
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00:00 – Intro
00:51 – What Is Biodegradation?
01:42 – The Challenge Of Making Biodegradable Shoes
02:49 – Manufacturing Biodegradable Sneakers
05:35 – Putting Biodegradation To The Test
07:14 – Biodegradation Testing Results
09:36 – Bio-based Vs. Biodegradable
10:05 – Which Shoes Are Really Bio-based?
11:08 – The Trouble With “Biodegradable” Marketing Labels
13:02 – Conventional Sneakers Create Microplastics
13:39 – Conclusion
14:17 – Credits
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#sustainability #worldwidewaste #businessinsider
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This Startup Says It’s Made The First Biodegradable Sneaker — And Most Others Are Fake
