Roommates, the 2021 Grammy Awards are nonetheless a scorching trending subject because of quite a lot of memorable moments and historic wins—nevertheless that undoubtedly didn’t translate to viewership. The rankings are in, and this 12 months’s Grammy Awards acquired the bottom rankings within the present’s 63-year historical past, persevering with the development for what may very well be the brand new regular for award reveals within the COVID-19 period.
The 63rd annual Grammy Awards featured numerous #BlackExcellence—however that excellence was not mirrored within the score’s for this 12 months’s present. In keeping with Nielsen rankings, the Grammys averaged a brand new record-low of 8.8 million viewers throughout the 3-hour and 43-minute present. That quantity is down a staggering 53% from final 12 months’s present, which introduced in 18.7 million viewers on January 26, 2020.
These figures echo related (and even decrease rankings) for the latest Golden Globes again in late February that acquired solely 6.9 million viewers, which was additionally a report low for certainly one of Hollywood’s greatest award reveals. Previous to that, the 2020 Emmys additionally fell to significantly low rankings, garnering solely 6.1 million.
Understandably, COVID-19 has fully modified the way in which that award reveals are introduced and attended, which is a predominant motive for the dismal viewership numbers, nevertheless in case you have a look at rankings numbers pre-COVID-19, issues had been already on a downward slope.
As we beforehand reported, the Grammy Awards had some large winners, together with Beyoncé, Megan Thee Stallion, Nas, H.E.R. and Kanye West, with performances from Cardi B, DaBaby, Roddy Ricch and Doja Cat.
Need tea immediately in your textual content inbox? Hit us up at 917-722-8057 or click on right here to affix!