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2023 Prime Content material
Welcome to 2024! Earlier than we dive into the brand new 12 months, let’s pause and admire all of the unimaginable moments from 2023. We’ve gathered the most effective weblog posts from final 12 months to assist us relive these unforgettable experiences. Thanks for becoming a member of us on this journey and let’s kick off the New Yr by reminiscing on these wonderful highlights. Prepare for an much more thrilling and profitable 12 months forward!
Impressed Advertising Journal – Winter 2023
The Impressed Advertising Journal is a simple method to learn these tales of success. We have been proud to launch our tenth version. This version options tales of contemporary advertising success from Oracle (our featured story), Hibu, PathFactory and iHeartMedia. Be taught their tales of promoting inspiration and the way these organizations have modified the best way they “do advertising.”
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Impressed Advertising: PathFactory’s Christine Polewarczyk on Crafting the Final AI Roadmap for Entrepreneurs
Christine Polewarczyk is the Senior Vice President of Product Advertising and Analysis at PathFactory. Previous to PathFactory, Christine was the Vice President and Analysis Director of Content material Technique and Operations at Forrester. On this episode, Christine delves into the evolving panorama of content material intelligence and the pivotal function of AI in shaping the way forward for advertising. Drawing from her wealthy expertise at Forrester and PathFactory, Christine emphasizes the significance of content material transformation in a digital-first world and presents insights into constructing a complete AI roadmap for entrepreneurs.
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Code Like a Boss Revisited: Efficiently Utilizing CSS in E mail
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Impressed Advertising: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impression and Helpfulness of Advertising
Jake Dworkis is a seasoned advertising skilled at the moment serving because the Vice President of B2B Advertising at iHeartMedia, a number one world media and leisure firm. Based mostly in New York, Jake is instrumental in shaping and executing modern advertising methods that drive enterprise development and improve model visibility. On this episode, Jake shares his strategic strategy to enhancing gross sales verticals inside the enterprise, showcasing the intrinsic worth his division presents to different inner departments, and a lot extra.
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The place, Why, and When B2B Entrepreneurs Ought to Add SMS to Your Advertising Communications
SMS advertising is commonly missed by B2B entrepreneurs, however it may be a strong instrument for reaching and fascinating with potential and present clients. SMS messages have an open charge of over 98%, they usually’re sometimes learn inside minutes of being despatched. This makes them perfect for sending time-sensitive messages, equivalent to product emergency alerts, occasion reminders, and particular presents.
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At Relationship One, we empower organizations to modernize their advertising by means of technique, know-how and information. With a core workers of skilled advertising consultants, integration specialists, information analysts and improvement gurus, now we have a well-respected monitor document for delivering options that meet our clients’ distinctive enterprise wants.
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