Whether or not you’re simply beginning down the trail of promoting automation, otherwise you’ve been sending emails by way of Eloqua for some time, one factor is true – advertising and marketing automation appears like it is going to unencumber extra of your entrepreneurs’ time to work on different initiatives. Nevertheless, with out a good asset creation course of and ensuring they’re as much as normal, your staff won’t save a lot time or effort.
A typical course of may embody ideation with the advertising and marketing staff, a handoff to the design staff to create imagery, one other hand off to the copywriters to good the message, then one more handoff to the automation staff to truly create the emails, touchdown pages, and viewers focusing on mandatory. All these handoffs decelerate the method and introduce missed particulars and communication errors, leading to fireplace drills to get your emails despatched on the proper time.
Fortunately, there are just a few surefire methods to maintain your asset creation course of as streamlined and environment friendly as potential, protecting your mistake to a minimal whereas reducing the time between inception and implementation.
1 – Create a pair reusable and versatile templates in Eloqua for emails and touchdown pages
This will seem to be a step that may restrict the inventive course of, nevertheless, 5 to seven modular templates for each emails and touchdown pages can cowl most marketing campaign requirements and a variety of format and imagery choices. To determine precisely what number of you want, make a listing of the sorts of emails you ship most frequently, and the completely different touchdown pages you’ve created. Upon getting some normal templates in place, will probably be straightforward to direct your design groups on the sizes and variety of pictures wanted for every asset. To not point out your copy staff will perceive the size of textual content they may want for every e-mail and touchdown web page included in a undertaking. Plus, when the operations staff is working with templates, asset-build time could be lower to minutes with out having to fill in repetitive particulars, like sender names and reply to e-mail addresses on every asset.
2 – At all times begin with a kickoff assembly
It could seem to be a chore to convene a gathering on the outset of every marketing campaign, however the half-hour spent collectively can save a great deal of time later within the course of. If all events creating your marketing campaign can talk about particulars and get on the identical web page, many instances every subset can work on creating parts of the marketing campaign on the identical time. With out a kickoff, the advertising and marketing staff must discover time to cross data to every subset of the staff, and relying on scheduling, that would take quite a few days, creating longer lead instances and an entire lot of “phone tag.”
3 – Discover a approach to centralize documentation and marketing campaign parts for every undertaking
This one could be tough. Relying on the scale of your groups, and the variety of campaigns you’re producing, it’s possible you’ll not want a sturdy platform like WorkFront. Nevertheless, any sort of content material repository the place imagery, copy, marketing campaign documentation, and undertaking plans could be housed will definitely streamline asset creation. The idea right here is just like the aim of a kickoff assembly. If all the small print are in a single spot, groups don’t must maintain touching base all through the method to search out the solutions any questions that emerge, they’ll simply look within the centralized undertaking plan. Discover a system that works for you and your staff, and keep it up that, whether or not it’s a platform like WorkFront, Trello, Asana, and even simply Microsoft Groups.
4 – Think about a Digital Asset Administration platform
Sending out an out-of-date picture or piece of content material has occurred to each marketer. And there may be nothing slower than consistently ensuring you could have essentially the most up-to-date model of a PDF you need to share with prospects, or the picture with the permitted fonts and lately up to date model colours. A digital asset administration (DAM) software is nice for model management and protecting monitor of all of the shareable imagery and content material your organization has. As soon as all of your content material is uploaded, it’s straightforward to replace a PDF with new contact data if one thing has modified, or a brand new brand if your organization has rebranded. Plus, then everyone seems to be wanting in the identical spot for his or her messaging and imagery wants.
With even one or two tweaks to your asset creation course of, it’s potential to avoid wasting just a few days’ time between inception and launch – and extra importantly, scale back the stress induced by every undertaking. Begin immediately and see simply how far these few suggestions might advance your staff on its advertising and marketing automation journey. If you happen to’re trying to streamline your processes, we’re right here to assist! Contact us immediately.
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