Tash Menon
CEO & founder
Mash
Australia
Primarily based between Singapore and Australia, Tash Menon’s journey from strategic branding marketing consultant to a celebrated entrepreneur is a narrative of creativity, willpower, and groundbreaking management.
Beneath Menon’s management, Mash has skilled phenomenal development, significantly within the Asian markets. The strategic deal with Asia has led to a 92% improve in development from 2021 to 2023, with Singapore rising as a big income contributor. This success is a testomony to Menon’s deep understanding of numerous markets and skill to adapt and thrive in difficult financial landscapes.
Menon’s management type is characterised by empathy, empowerment, and transparency. She has efficiently constructed a world model with a workforce of over 220 creatives throughout 30 nations, delivering award-winning work for purchasers like Netflix, Accor, and Banyan Tree Group. Her potential to guide a extremely distributed staff whereas sustaining a stable firm tradition showcases her distinctive management expertise.
Menon’s dedication to variety, fairness, and inclusion is obvious in her efforts to stage the enjoying subject for creatives worldwide. Mash’s platform empowers creatives to work flexibly and entry alternatives no matter location or circumstances. This strategy advantages the people and has a constructive ripple impact on their communities.
Menon is a change-maker on the intersection of DE&I and innovation. Her insights into the evolution of the artistic sector and the way forward for work have made her a sought-after speaker, together with at occasions like SXSW in Sydney. Her management in utilizing know-how to rework Mash into a world digital studio and venture administration platform is setting new requirements within the trade.
Menon’s management extends past enterprise success. She is a job mannequin for private empowerment {and professional} freedom, championing girls in enterprise and advocating for inclusive management.
Her initiative, ‘Rising Voices,’ launching in 2024, will supply paid placements at Mash for creatives from under-represented areas or backgrounds, furthering her dedication to variety and inclusion.
Menon’s checklist of testimonials contains shiny endorsements from Lisa Ronson, an adjunct professor and former chief advertising and marketing officer at Coles and Tourism Australia, who commends Menon for her distinctive enterprise management and contribution to the trade by difficult conventional company fashions. David Redhill, the previous international CMO of Deloitte Consulting, highlights Menon’s distinctive imaginative and prescient and entrepreneurial spirit. Ren Yung Ho, senior vp of Banyan Tree Group, praises Menon for her braveness, strategic perception, and skill to encourage excellence in others.
Menon’s achievements and contributions over the previous 12 months make her an excellent candidate for Marketing campaign Asia-Pacific’s 40 Beneath 40. Menon was additionally awarded as one among Marketing campaign’s Girls to Watch in 2021. Her achievements and contributions over the previous 12 months make her an excellent candidate for Marketing campaign Asia-Pacific’s 40 Beneath 40. Menon was additionally awarded as one among Marketing campaign’s Girls to Watch in 2021.