Tra My Nguyen
Deputy managing director / CMO
Ogilvy
Vietnam
Rising by the ranks at Ogilvy Vietnam—from a contemporary college grad to an account govt, account director, enterprise accomplice, head of shopper options, and now deputy managing director—at simply 36, Tra My Nguyen is a seasoned, solutions-oriented chief. All in a span of 13 years, she has steered the company by highs and lows and grown with willpower and grit, perseverance, and innovation to have earned the moniker “large sister” throughout the office.
Managing portfolios of manufacturers like Milo, Lavie, Sabeco, and Viettel, Nguyen swiftly climbed the ranks to steer new enterprise acquisitions for Ogilvy. Her influence is palpable in driving quite a few accolades for the company, together with the 2021 Vietnam Inventive Company of The 12 months and a number of {industry} recognitions in 2022. Nguyen’s management has contributed considerably to the corporate’s monetary success, with a 43% improve in shopper group income, a exceptional triple-digit income development, and a bounce again in working revenue. Deservedly, she is the youngest Vietnamese feminine deputy managing director among the many high large 4 businesses.
So as to add to this seemingly countless checklist of victories, Nguyen boasts a report in profitable pitches at an unmatched 60% conversion fee whereas sustaining retainers with {industry} giants like Nestlé, Sabeco, TCP Purple Bull, CocaCola, and Viettel.
As the primary CMO of the company’s Vietnam workplace, she has strategically leveraged social media platforms to reinforce the corporate’s visibility and appeal to younger expertise. Her advertising initiatives, from thought management occasions to collaborations with instructional establishments, replicate her dedication to Ogilvy’s development.
Past enterprise achievements, Nguyen’s contributions prolong to nurturing the following era. The Rising Giants Coaching Program, initiated in 2020, has develop into an industry-leading functionality program, coaching 318 people throughout 94 classes. Her labour of affection, as she describes it, demonstrates her dedication to passing on knowledge and shaping the trail for the youthful era.
Little surprise, Ogilvy Group Vietnam’s CEO Soames Hines calls her a dependable enterprise accomplice, model custodian, and an influential determine inside Ogilvy Vietnam. He makes use of the traditional Vietnamese proverb, loosely translated to “the lotus flower blossoms in muddy waters,” to explain her. He provides, “Nguyen has been persistently recognised inside Ogilvy (together with being the primary Vietnamese to be chosen for Ogilvy Asia’s 30 for 30 programme), it’s time for her to be recognised and celebrated extra broadly as one of many ‘lotuses’ inside our {industry} within the Asia Pacific area.”