Animation
#promoting
#Oregon
#journey
#video
January 26, 2021
Grace Ebert
Think about Oregon’s sizzling springs, mountain climbing trails, and sand-dune escapades “solely barely exaggerated.” An commercial for Journey Oregon entertains that enhanced view of the western state because it paints it in a magical gentle, Studio Ghibli-style: cloud figures saunter by way of the sky, a rock pulls a lever to shift the world from night time to day, and packs of canine frolic within the countryside. Evoking the aesthetics and fantastical imagery of the enduring Japanese animation studio, the promotional piece is the second advert for the tourism company created by Psyop and Solar Creature—watch the equally whimsical 2018 iteration on YouTube—and is issued with a playful reminder that Oregon is “a 100% actual place you’ll be able to go to.” For these of us not touring any time quickly, the company additionally launched free downloadable stills from the animation to satisfy our wanderlust from dwelling. (by way of Kottke)
#promoting
#Oregon
#journey
#video
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