Qpokee Flagship Retailer in Sanlitun by CUN Design – This undertaking primarily hopes to make use of an outdated industrial fashion that adapts to house and structure to current a way of recent retail development. The 2 kinds are very totally different, as a result of industrial sounds comparatively masculine, however Qpokee defines the age of goal prospects between 16~26 years outdated women, so we hope to make a very good relationship between the masculine industrial sense and the ladies pursuits, which can also be a proposition that this undertaking tries to resolve.
Architizer chatted with Cui Shu, Chief Designer at CUN Design, to be taught extra about this undertaking.
Architizer: What impressed the preliminary idea to your design?
Cui Shu: The very stunning orange coloration of the tomatoes impressed the preliminary idea for my design.
What do you imagine is essentially the most distinctive or ‘standout’ part of the undertaking?
I imagine essentially the most distinctive part of the undertaking is that we not solely full the design work from the angle of designers, but additionally take into consideration issues from the angle of operators and prospects. Qpokee defines the age of goal prospects between 16~26 years outdated women, who’ve their very own goals and are keen to pay for themselves. This group of individuals is strictly the brand new consumption development and the principle buyer base.
In the long run, a extra scientific and efficient motion line is prolonged, which might higher save areas. The merchandise are organized in a logical and scientific structure in response to the gross sales motion traces, their proportions and promoting costs. The black metal plate integrates the colours of assorted merchandise, after which the lighting system highlights and presents merchandise on totally different ranges.
In any case these carried out, we improved the effectivity for the merchandise once more.
What was the best design problem you confronted in the course of the undertaking, and the way did you navigate it?
On this design course of, as up to now, we had been confronted with challenges from varied points, such because the sense of urgency in time, the emergence of assorted troublesome issues in the course of the building course of, and the modifications in results as a consequence of price range management. Challenges from a number of points have contributed to the emergence of a complete drawback, and the efficient resolution of the great drawback has contributed to a very good design end result. Each designer faces challenges, what we’ve got to do is to resolve the challenges and benefit from the design on the best way to the end result.
How did the context of your undertaking — environmental, social or cultural — affect your design?
This retailer is positioned within the Center road of Sanlitun in beijing. Up to now, a lot of the surrounding space was a gathering place for fashionable merchandise and a few style manufacturers. This time, benefiting from the chance of complete upgrading and renovation of all the block, we selected the placement of the shop within the core of the block.
The constructing is about 40 years outdated and was constructed within the early Eighties. Because of the outdated constructing and a number of renovations, the principle construction of the constructing is extraordinarily unstable. In view of this drawback, firstly, we renovated the construction optimization and reinforcement, and secondly, we additionally carried out loads of pondering on the connection methodology from the primary ground to the second ground, and eventually the type of the steps was slowly offered.
What drove the collection of supplies used within the undertaking?
1) Cement strain board (simulate the pores and skin materials of the unique constructing)
2) Iron plate (enhanced industrial sense)
3) Outdated wooden (age materials)
4) Orange acrylic (embellish the house with attribute supplies to create house attraction and transparency)
5) Mirror materials (enhance the depth materials of the second ground house to visually increase the house space)
What’s your favourite element within the undertaking and why?
My favourite element within the undertaking has two components. First, we used the consultant tomato coloration of Qpokee as the principle coloration, and used the most important space to make a big show window, in order that the general Qpokee model could be enhanced, and stopping, visiting, and staying of dynamic passenger stream can also be elevated.
The second is that we as a substitute renovated and designed ground stairs linking the primary and second flooring, so that folks could be higher launched into the big space. Furthermore, a structural staircase was used to resolve the overlap of show, enhancement, perform, and stocking. The staircase could be handed via, and it is usually a show floor of merchandise.
How vital was sustainability as a design standards as you labored on this undertaking?
On this undertaking, sustainability is principally mirrored within the two points of perform and materials. When it comes to supplies, all of the props within the retailer use outdated elm and iron plates as the principle supplies, which not solely management the associated fee, but additionally have a quick manufacturing cycle and could be recycled.
When it comes to features, the props cabinets within the retailer are primarily put in on-site with completed parts, that are simple to assemble and have sturdy adjustability. All of the cabinets could be assembled repeatedly and utilized in different shops of Qpokee.
In what methods did you collaborate with others, and the way did that add worth to the undertaking?
We adopted three strategies to finish this purpose. Firstly, we spent loads of time with the entire Qpokee workforce, particularly the shop supervisor and gross sales to debate the structure, lastly we accomplished the three-dimensional structure design via product partition structure, dynamic product structure, vertical show structure, and coloration show structure. Secondly, our workforce paid consideration to the web shoppers’ suggestions to the prevailing shops to boost and modify product visualization. Thirdly, CUN workforce stayed on website to look at the shops operation. We’ve all the time believed within the saying “You possibly can solely know the route of waves by standing within the water.” We turned the issues on website into design objectives to resolve them!
Have been any components of the undertaking dramatically altered from conception to building, and in that case, why?
Earlier than the undertaking was launched, we communicated totally with the Qpokee workforce. Subsequently, in the course of the implementation of the plan, though corresponding changes can be made in response to the precise scenario on website, there was no dramatically altered from conception to building.
How have your shoppers responded to the completed undertaking?
The shoppers extremely acknowledged the impact after completion. They believed that the end result not solely created a brand new visible and spatial system structure for the Qpokee model, but additionally solved some earlier issues in operation and performance.
Subsequently, we’ve got additionally carried out extra follow-up cooperation. After the opening of the Qpokee in Beijing acquired a heat response, we’re additionally within the strategy of designing the Beijing Daxing Huiju Buying Middle Qpokee Retailer and Chongqing Longhu Buying Middle Qpokee Retailer.
What key lesson did you be taught within the strategy of conceiving the undertaking?
Mr.Ye, the founding father of Qpokee, was a widely known entrepreneur within the home Web business, and has served because the chief working officer and supervisor of the most important main enterprises. The cooperation with the Qpokee workforce will not be solely an fascinating design collision, but additionally gained loads of inspiration from the enterprise operation, which could be mentioned to learn rather a lot.
How do you imagine this undertaking represents you or your agency as an entire?
CUN tried to make use of a method to draw and goal customers, and this fashion could be higher to be traditional and anti-popular. Subsequently, we organically mixed the artwork toy, IP coloration, Qpokee sequence, industrialization, metallic sense, and construction into the distinctive “heat business” fashion of Qpokee.
That is additionally extremely matched with the creed that CUN has all the time adhered to: be no slave to expertise design, be no slave chaserto aesthetics development, by no means cease find our personal manner.
How do you think about this undertaking influencing your work sooner or later?
After we come to debate the brand new business areas at present, they’re already composite and multi-dimensional! Then house design ought to not use single pondering strategies and methods to resolve spatial issues.
It is a abstract and alter of CUN design’s pondering. Sooner or later practices, we are going to present our design energy for enterprise empowerment.
Is there anything vital you’d prefer to share about this undertaking?
In actual fact, on this undertaking, within the strategy of preliminary analysis, we are able to precisely discover via knowledge that a big proportion of retailer successes rely on the choice and show of merchandise. It is usually a really massive take a look at to search out enchancment on a superb end result.
Nevertheless, via the efforts and cooperation of the 2 groups up to now three months, the info of the Qpokee Flagship Retailer in Sanlitun has reached a report excessive since its opening, really realizing the empowerment of design for enterprise! That is additionally one of many instructions that CUN will proceed to maneuver ahead and develop sooner or later.
Crew Members
Design Crew: Hou Longyang, Ma Chuan, Fu Lin, Wang Jizhou
Merchandise / Supplies
1) Cement strain board (simulate the pores and skin materials of the unique constructing) 2) Iron plate (enhanced industrial sense) 3) Outdated wooden (age materials) 4) Orange acrylic (embellish the house with attribute supplies to create house attraction and transparency) 5) Mirror materials (enhance the depth materials of the second ground house to visually increase the house space)
For extra on Qpokee Flagship Retailer in Sanlitun, please go to the in-depth undertaking web page on Architizer.
Qpokee Flagship Retailer in Sanlitun by CUN Design Gallery