Bazooka Bubble Gum® is giving New Yorkers one thing to chew on this vacation season! The enduring New York primarily based gum model and New York espresso home, Birch Espresso, at the moment introduced the “Cup of Joe” espresso collaboration, celebrating the confectionery model’s seventy fifth Anniversary.
Nothing says ‘basic’ like an excellent cup of Joe, and starting Monday November Seventh, 2022 via the Vacation season, Birch Espresso areas shall be providing a restricted version “Basic Cup of Joe” espresso mix, packaged in Bazooka’s iconic purple white and blue graphics accessible for buy in-store and on-line. Excellent for you and the espresso lover in your Vacation reward checklist.
Moreover, paying homage to the quintessential comedian prize program, clients can redeem Bazooka® Comics for a free cup of espresso in all 10 Birch Espresso Home areas from November Seventh-Twenty first, 2022. Prospects can even have the ability to see and have interaction with Bazooka Joe as he involves life in Birch Espresso areas via a wide range of visible shows throughout the marketing campaign interval.
“We needed to culminate our year-long birthday celebration with an occasion in New York Metropolis the place Bazooka® was began and our headquarters nonetheless is at the moment,” says Rebecca Silberfarb, VP Model Advertising, Bazooka® Sweet Manufacturers. “Birch Espresso and Bazooka Bubble Gum® share a mutual respect for the classics, and this partnership affords clients an opportunity to rediscover our legacy whereas getting a style of our future with this mix of the 2 “Joe’s.”
“I’ve very fond recollections of popping a bit of Bazooka Bubble Gum into my mouth whereas chuckling on the comics as a toddler with my dad,” says Paul Schlader of Birch Espresso. “This collaboration is a visit down reminiscence lane for us, and for our clients.” Jeremy Lyman of Birch Espresso additionally provides “Our entire model idea is predicated on the less complicated issues in life, a cup of espresso and an excellent dialog; and what higher approach to do this than to collaborate with an iconic model like Bazooka® and have clients benefit from the classics in life: a cup of Joe, and a Joe comedian.”
There’s nothing fairly like New York Metropolis throughout the Vacation season–as the everyday concrete jungle transforms right into a winter wonderland of twinkling lights, winter markets and vacation shows. The magic of the vacations within the Massive Apple tends to make even the hardest New Yorker really feel like a child once more, and the partnership between Birch Espresso and Bazooka® Bubble Gum, brings out that nostalgic feeling.
This collaboration marks one among many initiatives celebrating Bazooka Bubble Gum’s momentous seventy fifth birthday. Bazooka® is encouraging followers to comply with its social channels @TheRealBazookaJoe, the place followers can sustain with the birthday festivities together with enjoyable giveaways, promotions and extra data on the seventy fifth anniversary, together with the premiere of a brand new quick documentary that showcases Bazooka® Bubble Gum’s historical past.