Accenture Interactive is including to its e-commerce buyer expertise capabilities with the acquisition of specialist company Tambourine in Japan.
Based in 2015, Tambourine’s 70-employee workforce of engineers and designers offers commerce companies with Salesforce. Specifically it makes use of Salesforce Commerce Cloud to ship commerce experiences for shopper items and leisure firms. This entails CX design and engineering, net service and app improvement and consultancy companies round buyer touchpoints.
As Salesforce’s Innovation Companion of the 12 months in 2020, Tambourine says it is without doubt one of the few firms in Japan with Stage 1 Specialist certification in Salesforce’s B2C Commerce area.
Accenture says the acquisition is a part of its technique to construct stronger commerce experiences and can enhance its transformation companies, together with product and platform engineering and omnichannel supply.
Flaviano Faleiro, Accenture Interactive’s president for Development Markets, stated: “Manufacturers perceive that after they reply to new shopper behaviors with a seamless commerce expertise, it makes them extra related and useful. The mixture of Tambourine and Accenture Interactive will additional improve our capability to leverage creativity, expertise and deep human insights to speed up development of our purchasers.”
“Tambourine is based on the premise of attaining glorious outcomes as a workforce,” stated Tatsuya Nakao, CEO of Tambourine. “Now, as a part of Accenture, we look ahead to extending our digital commerce experience throughout the whole buyer expertise and work intently collectively to create deep influence for our purchasers.”
Phrases of the deal weren’t disclosed.
Tambourine is the most recent in a sequence of acquisitions that Accenture has in commerce experience and compliments its addition of Japan’s Businet Programs in February. Businet operates Salesforce Commerce Cloud-based e-commerce websites in Japan, with its order administration system for attire and retail industries.