Aditya Birla Capital (ABC) has introduced the launch of its omnichannel D2C platform ABCD and it goals so as to add 30 million new customers over the following three years.
The platform has a portfolio of twenty-two services and options similar to UPI funds, multi-account funds, multi-mode receipts, loans, insurance coverage, on-line recharges, and spend evaluation instruments. It’s housed underneath Aditya Birla Capital Digital Restricted (ABCDL), a wholly-owned subsidiary of Aditya Birla Capital Restricted (ABCL).
Kumar Mangalam Birla, Chairman of Aditya Birla Group, mentioned, “The ABCD D2C platform is a constructive stride in the direction of accelerated development and taking management place within the monetary providers house. I’m assured, that this platform will function a development catalyst throughout the ABC and ABG ecosystem, and the interaction between monetary providers stack and the Group’s various companies will foster a win-win synergy for superior product innovation and distinctive worth creation for all stakeholders.”
Vishakha Mulye, CEO, Aditya Birla Capital, mentioned, “We shaped ABCD to construct the omnichannel layer that can assist us purchase prospects digitally at scale and meet all their monetary wants by a unified digital-first platform.”
Aditya Birla Capital inventory declined by 1.51 per cent to commerce at ₹202.45 on the NSE as of 12.48 pm.