Southeast Asia trend model Love, Bonito has collaborated with Mattel on a quartet of Barbie dolls carrying the model’s ‘The Staples’ assortment. The limited-edition Barbies come, in response to the model, in a “curated” choice of physique sorts (from left to proper above, ‘curvy’, ‘small bust’, ‘unique’ and ‘petite’).
The discharge of the gathering coincides with Love, Bonito’s launch of LBCreate, a social-impact initiative that the model stated will give attention to “the expansion and improvement of women and girls who face many ongoing challenges, both inside themselves or when going through exterior pressures”. Annually, the model shall be partnering with an organisation aligned with this focus.
“LBCreate is our dedication in the direction of tapping into our power as a model made for ladies by ladies, connecting females to alternatives that can allow them to develop and succeed as assured twenty first century superstars,” Dione Track, CEO of Love, Bonito, stated in a launch. “This 12 months, with the launch of LBCreate, we decide to supporting the feminine group in Asia with the tutorial sources and instruments to carve a future they aspire to be in.”
The Barbie assortment is titled ‘Dream it, do it!’ and the dolls can be found upon a SG$150 minimal buy that features a human-sized T-shirt marking the collaboration. Priced at SG$29.90, the shirt is offered solely on the model’s web site in Singapore, Malaysia, Hong Kong and Indonesia.
“We’re glad to have the ability to collaborate with Barbie to create a group of dolls who symbolize the Love, Bonito lady,” Track stated. “She is a multifaceted multi-tasker, at all times on the go, wears many hats and performs many roles.”
Ho Shu Ting, advertising and marketing supervisor of Mattel for continental Asia, stated the Barbie model has a legacy of championing feminine causes. “The partnership with Love, Bonito additional strengthens our voice in getting ladies to proceed believing in themselves,” she stated. “Our hopes of eradicating limitations that forestall ladies from reaching their potential is an ongoing one, and solely with like-minded manufacturers can we proceed to increase this trigger worldwide.”
Love, Bonito additionally introduced will probably be funding the training of 100 ladies in low-income communities in Asia for a 12 months by means of the Room to Learn Women’ Training Programme.
