I keep in mind the primary time I attempted a Beautyblender and thought, how have I by no means tried this earlier than? I wasn’t an early adopter as a result of I didn’t suppose I wanted all of it these years in the past, however as soon as I skilled the seamless, airbrushed end I may get with the bounce software approach launched by model founder and make-up artist Rea Ann Silva, I used to be hooked. For the reason that tiny pink sponge launched in 2003, there have numerous copycats, however many magnificence professionals and novices alike nonetheless rank it greatest in its class. And now, for the primary time ever, the model is launching a brand new eco-friendly model of its cult-classic referred to as Bio Pure.
Apart from its shiny inexperienced shade, the important thing distinction between the OG and the brand new sponge is that Bio Pure is made with 60-percent plant-based, renewable sugarcane rather than the standard non-renewable useful resource used to make The Unique Beautyblender. “This enables us to reduce our CO2 emission and put much less pressure on the restricted provide of fossil fuels,” says Silva. “I labored actually laborious to verify it’s the very same texture, payoff and density. Though our course of has been made greener by leveraging renewable assets, it has not modified the standard. I’m so excited to launch this new eco-conscious innovation, with out having to sacrifice the feel and expertise we all know and love.”
The cannister can be product of post-consumer resin (PCR) plastic—a extra environmentally aware possibility—and Silva plans to transition the packaging for the pink Beautyblender to PCR as effectively. “It was a part of my unique plan to start with, to grow to be extra earth-friendly.” And, if Bio Pure is well-received by Beautyblender followers—I’ve tried it and in contrast the 2 and I couldn’t inform a distinction—Silva says she is going to think about making this new plant-based components the initiative for all Beautyblenders.
Bio Pure will likely be out there February 1 at at Sephora, sephora.com and beautyblender.com, and although the price of items is increased for Silva to create the brand new sponge, the worth will stay the identical at $20.
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