There are a lot of issues to think about when constructing efficient and applicable touchdown pages on your campaigns. Fortunately, Oracle Eloqua has built-in instruments that will help you implement business greatest practices and save time. These instruments will improve the worth of your content material and complement your buyer marketing campaign journeys.
Should you don’t have an online designer at your group, one option to make the most of business greatest practices and create responsive, clear touchdown pages is utilizing the Design Editor. Eloqua has quite a lot of pre-installed templates that entrepreneurs can select from as the bottom format to create touchdown pages, in addition to a clean drag-and-drop interface that permits the builder extra freedom to decide on what components to incorporate on pages.
It’s also doable to create customized configurations of content material on a design editor touchdown web page and save them as a template.
Three Questions
Except for making a responsive web page, listed here are three essential inquiries to ask your self when making a touchdown web page:
- Is that this content material or type related to the client journey? Why?
There are two causes to create a touchdown web page: to current info or content material that can present worth to the contact throughout the movement of the client journey and to gather extra details about new contacts. Desirous about the context of their journey as these contacts arrive at your touchdown web page from, will provide help to determine what kind of touchdown web page to create. Was the contact directed to go to the web page to obtain a white paper from an e-mail? Did they fill out a local social type to entry the web page? Is that this touchdown web page linked to the house web page of your group’s web site?
Relying on the place a contact comes from, or what the client journey is, completely different content material on a web page can be applicable (this contains imagery as properly). In some circumstances it might be applicable to ask contacts to fill out a type with their contact info. For example, when they’re a web new contact and they’re downloading one thing of worth, like a playbook or white paper. In different conditions, this request may appear redundant. For example, when directing recognized prospects with strong contact document information to view a brand new infographic your group has revealed.
- Is it simple to interact with this content material?
Having compelling content material is sweet, however organizing it in a means that makes it simple for contacts to interact is important to creating a robust buyer journey. Relying on the stage of the gross sales funnel you’re concentrating on, it might be useful to incorporate extra content material. That content material may embody brochures, infographics, and even video content material. However for these contacts who’re extra superior within the purchaser’s journey, it might be prudent to supply a lot much less content material. However at this essential stage, work to make sure your supplied content material is very helpful and informative.
- Does the touchdown web page make sense at this level within the buyer journey?
There’s nothing worse than getting dumped off on a touchdown web page that’s utterly off-topic or a dead-end to the client journey. In case your buyer journey is predicted to proceed after obtain, be certain that the contact has a transparent and straightforward path to proceed. Easing navigation to extra web site and associated content material will enrich the expertise. In case your journey is concentrated on a selected product, guarantee your hyperlinks relate to that product.
After you have created your touchdown web page, be certain that to view it in a number of completely different display screen sizes and a number of other browser purchasers to make certain the whole lot is trying and dealing as anticipated.
Creating your personal guidelines for touchdown web page creation and QA is a good thought. For extra inspiration, search blogs from E-mail on Acid, Litmus, and Marketing campaign Monitor. Ultimately, it is possible for you to to compile a guidelines that meets your group’s wants and ensures your touchdown pages are marketing campaign prepared.
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