Earlier in March this yr, Kpop sensation Lisa of Blackpink was appointed as Chivas’ first feminine model ambassador and collectively they launched a marketing campaign “I Rise, We Rise”. This month, the Speyside whisky maker has unveiled a restricted version design of its iconic Chivas 18 in collaboration with the celebrity.
Known as the “Chivas 18 x LISA Restricted Version Drop”, the newly designed bottle options the basic blue color label mixed with scorching pink and comes with a pair of 18K gold-plated charms: the Chivas Luckenbooth and Lisa’s iconic star. Ending this unique bottle assortment is the superstar’s signature in a hanging neon font that may also be discovered on the outer field.
The collaboration was maybe written within the stars because the debut yr of Chivas 18 shares the identical delivery yr as Lisa — 1997. This makes “it the proper bottle to showcase her creativity and permit her character to shine via,” mentioned the model in a press launch.
In celebration of this launch, a tailor-made cocktail recipe has been developed by Chivas known as “Pink Spice”. This particular drink is impressed by Lisa’s Asian heritage alongside the Chivas 18’s layered mix of malt and grain whiskies from distilleries throughout Scotland. The particular concoction brings to thoughts notes of tea, citrus and spice — a refreshing drink to take some warmth off.
Sharing extra about her expertise working with Chivas on this restricted version bottle, Lisa mentioned: “I had a lot enjoyable working with the workforce at Chivas on this restricted version bottle. The bottle is typical LISA — shiny, daring, and distinctive — and I’m so excited for everybody to lastly see it. It’s wonderful to now have my very own bottle — and cocktail too!”
“As we proceed to raise Chivas for a brand new technology, it will be important that we collaborate with individuals who signify this new technology of whisky drinkers. Our partnership with LISA resonates with individuals throughout a number of ardour factors — whether or not that’s style or music — and brings a convention-breaking, modern cool to the world of Scotch whisky. It was a pure subsequent step in our collaboration with LISA so as to add her aptitude to one in every of our most prestigious blends, bringing to life the daring perspective that each Chivas and LISA share. With this restricted version launch, we’re providing followers a style of the creativity and innovation behind the partnership, and we stay up for seeing how individuals react to it,” Chivas International Advertising Director, Nick Blacknell mentioned.
Along with this launch, followers are invited to hitch the “Regal Planet” digital occasion on 27 November 2022 at 9.30pm by way of Chivas’ official social media channel, the place Lisa might be making a particular look to share extra concerning the unique collaboration.
The Chivas 18 x LISA Restricted Version Drop is accessible right here. Go to Chivas.com for extra info.
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