“I should buy myself flowers,” goes the well-known refrain from Miley Cyrus’ 2023 hit single Flowers — an anthem of self-empowerment and independence. Nevertheless, the music additionally speaks to the prominence of the position that flowers play in our society. Past a showcase of affection, flowers are a personalised reward that works for nearly any event — a second date, a marriage desk centrepiece, a birthday, an anniversary, or an apology. They will also be scaled to suit a spread of occasions from an exceptional arch to a dainty bouquet. Plus, they scent heavenly which solely provides to their enchantment. Enter BLISS Flowers, a floral service offering breathtaking bouquets and floral preparations. The bespoke service consists of occasion designs and model activations from dinner events to company engagements and grand weddings. With over 15 years of expertise and a uncommon choice of flowers discovered nowhere else within the area, BLISS prides itself on offering a fastidiously curated expertise that displays its consumer’s needs.
Now, BLISS Flowers is opening its doorways in Asia with the opening of a bodily retailer in Singapore after the success of its Center Japanese counterparts within the United Arab Emirates, Saudi Arabia and Qatar. BLISS Flowers additionally boasts an esteemed listing of companions together with Cartier, Gucci, Ferrari, Louis Vuitton, Burberry and the 4 Seasons motels to call a couple of, highlighting the corporate’s versatility in offering for purchasers throughout the automotive, trend, and luxurious hotelier industries. LUXUO speaks to Iryna Palahniuk, the retail & franchise advertising supervisor to seek out out extra in regards to the newest developments on BLISS and the way they differentiate themselves from different luxurious floral providers in the marketplace.
Inform us in regards to the start of BLISS within the UAE and its distinctive DNA?
My journey within the Emirates started in 2006 as head florist at Jumeirah Seaside Resort, the place my ardour for flowers flourished. BLISS was born out of a shared love for florals and a eager eye for design. In 2008, my co-founder Michael Lennon and I recognised a niche available in the market for luxurious floral design within the UAE. We have been at an age the place taking dangers was a risk. In hindsight, it was an entrepreneurial mindset, an intrinsic motivation, and drive, coupled with numerous arduous work.
Our progress since then has been unbelievable, but our core values stay unchanged — we nonetheless wish to supply the freshest florals, present superior service, and sustain with design traits, whereas staying true to our signature aesthetic. We all the time have a plan! Nevertheless, a dynamic foresight is essential to progress by completely different life cycles of the enterprise.
You’ve gotten expanded to different nations within the Center East (Qatar, Saudi Arabia) and have arrange a dynamic department in Singapore. How distinctive is the service offered to purchasers?
We’ve probably the most gifted florists and designers on our staff. Our florals are the freshest; they don’t spend numerous time in freezers and or just saved for longer. We’ve cast relationships with our suppliers globally over a long time and you can find flowers right here which can be discovered nowhere else in different boutiques within the area.
Wanting on the century-long custom of flower compositions in Japan (Ikebana), is floral preparations an artwork in itself?
Florals communicate their very own language, don’t they? In fact, there’s floriography in literature and artwork; flowers and crops have been ascribed emblematic which means to them traditionally and throughout cultures. To me, a floral reward from BLISS is the best method to convey human emotion. It’s luxurious with out being materials, it’s timeless and so alive.
BLISS gives a bespoke home flower service, are you able to inform us extra about this initiative?
Our Bespoke+ service is really one-of-a-kind, providing unique service arranging for each new replenishment with our prime floral designers. Subscribers specify their most popular flower varieties, colors, types, and even the placement to adorn the home. With every new replenishment, our staff will meticulously curate beautiful designs that mirror the consumer’s distinctive tastes and preferences. It’s a personalised expertise like no different, making certain that each association is tailor-made to fulfill the person’s wants.
When working with prospects organising an occasion and utilizing BLISS providers, what are your preliminary questions?
I ensure my first questions aren’t too overwhelming or intrusive so I begin with a light-hearted dialog that tells me extra about my consumer’s preferences. I really like listening to their story whether or not it’s a company consumer, a luxurious model, or a bride. For company purchasers and types, it’s extra about attending to know their tone and voice whereas for brides it’s attending to know their favourite film, shoe model, or favorite scent. Throughout this dialog, I additionally attempt to perceive their dislikes and make them really feel comfy sufficient to speak nearly any thought, feeling or suggestions at any time.
Can our readers order BLISS flower preparations on-line?
Sure, completely! Ordering BLISS’s flowers and items on-line is a pure breeze. The truth is, I wish to make a present to your readers. Let’s make it a 15 % low cost code legitimate for a month from the publication of this text. Let’s name the low cost code: BLISSFULLYABBEY.
What’s the BLISS Private Shopper expertise all about?
It’s a part of our loyalty program, BLISS LEVELS, the place purchasers unlock unique rewards as they degree up. When you attain the best BLISS Degree, you get entry to our Private Shopper service. Our expert florists supply 24-hour session providers, guiding you thru all floral, occasion, and subscription purchasing wants.
How do you see your organization, BLISS develop in 5 years? Would it not broaden to different South-East Asian markets?
Oh, a lot by way of enlargement and consolidation. However let me inform you about a facet of my work that all the time will get me excited. We’re pushing boundaries with floral occasion manufacturing, difficult ourselves in relation to timelines, new concepts, and modern supplies. I’ve turn into more and more eager about eco-sustainable floristry — I’ve a lot to discover in that area.
What’s your final mantra in life?
Maintain smiling, even when the going will get robust. I smile even once I’m having a foul day, and once I get a smile again from a stranger, it simply adjustments my temper. Imagine in your self; we’re all meant to attain greatness. Make a plan, after which make it work, it doesn’t matter what. Resilience is all the things!
To make an appointment with BLISS head to their web site bespokebybliss.com or contact them right here:
Electronic mail: data@blissuae.com
WhatsApp: +971505349739
Be taught extra about BLISS and observe BLISS on their social media platforms right here:
Pinterest: https://www.pinterest.com/blissflowersuae/
Instagram: @blissflowerboutique and @blissflowerboutique.sg
Fb: https://www.fb.com/BlissFlowersDesignUae
Web site: https://www.blissflowers.com
Take pleasure in a 15 % low cost code with BLISSFULLYABBEY, legitimate for a month from the publication of this text.
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