Jojo is again in the home!
Again in 2014, after we’d launched our Store and it took off, Merrill and I noticed we wanted to carry on an skilled group. Business pals saved telling us to rent Jojo Feld. So we did. It didn’t take lengthy to see her strengths. She had an eye fixed for nice merchandise that nobody else was promoting. Companions cherished her. And he or she was a group builder.
It additionally didn’t take lengthy to see that she wasn’t going to be a group member who did no matter we mentioned. We have been going to have spirited debates about what ought to and shouldn’t go into our Store. She was our form of folks. Plus she favored beer—kinship!
Jojo stayed with us for 7 years, because the Store grew to change into the core of our enterprise. Jojo introduced Seedlip to the US market, sourced classic gems just like the Poterie Renault assortment, discovered exclusives like our gold-dipped pinch bowls, dreamed up Mugs52, and initiated collaborations like Food52 x Hawkins New York dinnerware.
She additionally deliberate group outings (to Manitoga, Russel Wright’s house and studio), occasions with magicians, and Halloween events with a fancy dress parade for group members’ youngsters and their canine.
Jojo is a key a part of what made Food52 particular. After she left, in 2021, she frolicked in Martha-land and the world of wonderful eating with Daniel Humm’s Make It Good group, then she headed up development on the premier house items commerce present, Shoppe Object.
However—lastly!—we obtained Jojo again, this time as our GM, heading up all elements of Food52’s enterprise. Not simply our Store however our content material and every thing else we do. Prepare for a curated cascade of must-have merchandise on your kitchen and residential, wacky group occasions, implausible recipes, and sensible house content material. She’s coming again with an entire new view on how we are able to do higher.
I stay up for having stare-down discussions along with her over the deserves of mustard vs. moss inexperienced desk linens. Welcome again Jojo!
Earlier than beginning Food52 with Merrill, I used to be a meals author and editor on the New York Occasions. I’ve written a number of books, together with “Cooking for Mr. Latte” and “The Important New York Occasions Cookbook.” I performed myself in “Julie & Julia” — hope you did not blink, or you’ll have missed the scene! I stay in Brooklyn with my husband, Tad, and twins, Walker and Addison.