The Cannes Lions Worldwide Competition of Creativity has launched a creator studying and networking program that’s set to happen at this yr’s occasion.
The Lions Creators program will embrace roundtable discussions about creator advertising challenges and alternatives that includes social media platform executives, entrepreneurs, company leads and the creators themselves. It’ll run from June 18 to June 20 and incorporate the Social and Influencer Lions awards on June 19.
Cannes Lions partnered with social company Viral Nation to create this system and the Creator Move, which grants creators entry to all the competition and Lions Creators-specific occasions, similar to a rooftop networking area.
Creator entrepreneurs have grown their Cannes Lions presence lately. This yr, influencer company Influential is almost doubling its footprint by taking on Stagwell’s former Sport Seashore area to supply in-person programming, interactive stations and picture and media places. In 2023, it took over the previous Twitter Seashore area.
Cannes Lions has lengthy struggled to draw creators whereas VidCon concurrently takes place in Anaheim, California. Nonetheless, this yr, VidCon will happen June 26-29, giving influencers time to attend each occasions.
The Cannes Lions Worldwide Competition of Creativity is scheduled for June 17-21 in Cannes, France. It consists of the Lions awards collection, which acknowledge campaigns in classes together with PR, Digital Craft, Well being & Wellness and Pharma.
Kat Thomas, founder and chief artistic officer of One Inexperienced Bean, is PR Lions jury president for 2024.