The organisers of the Cannes Lions Worldwide Pageant of Creativity have paid tribute to Dan Wieden by renaming the Titanium Lions class as Dan Wieden Titanium Lions.
The Titanium Lions have been a results of Wieden encouraging the organisers to create a brand new award class for ‘game-changing work designed to indicate the best way ahead’. This was attributable to BMW’s ‘The Rent’ marketing campaign which picked up just one Lion in 2003, as a result of the jurors thought it was an excellent piece of labor however was exterior the boundaries of their classes.
Philip Thomas, chairperson, Lions, stated, “Dan Wieden formed Cannes Lions in so some ways, however the creation of the Titanium Lions is essentially the most dramatic, and most becoming for such a visionary. That this award will ceaselessly mirror his ardour, dedication and inventive genius by bearing his title will, I hope, be a becoming memorial from our business to certainly one of its best skills.”
Simon Cook dinner, CEO, Lions, added, “We proceed to honour Dan Wieden and transient our Titanium juries utilizing his unique, timeless 20 12 months previous definition. It’s due to Dan that we ask the jury to award work that ‘causes the business to cease in its tracks and rethink the best way ahead’ 12 months on 12 months. The Dan Wieden Titanium Lions will ceaselessly honour his legacy and function a logo for sport altering inventive excellence for generations to return.”
Karl Lieberman, international CCO, Wieden+Kennedy, stated, “Dan believed creativity thrived in chaos. One of many methods he constantly fed that chaos was by at all times questioning the best way issues had been and pushing us to seek for new and completely different and higher methods ahead. That meant pushing the boundaries of the work, our shoppers, the business’s stance on range and what a inventive office ought to seem like. When Dan created the Titanium Lion, it was about recognising that it wasn’t about doing the identical issues time and again and simply getting iteratively higher within the course of, it was about shaking the entire thing up and doing one thing so utterly unprecedented and surprising that it will startle folks and assist this enterprise to rethink every little thing.”