South Africa, 29 March 2022: Cape City Tourism has launched its most necessary initiative to this point – the landmark Discover Your Freedom immersive journey expertise. The interactive interface makes use of game-style graphics to empower world travellers to decide on their Mom Metropolis journey, based mostly on the information they establish with – the Fearless Foodie, Nature Warrior, or City Adventurer. It’s a first-of-its-kind idea from the main vacation spot advertising organisation.
Enver Duminy, CEO of Cape City Tourism, says, “Discover Your Freedom makes use of the newest digital know-how to immerse viewers in distinctive Cape City choice-driven video experiences. You select your information. You select your journey. It’s an interactive journey from begin to end.” It’s fast-paced, charming and in contrast to something another vacation spot advertising organisation worldwide is doing. Alderman James Vos, Metropolis of Cape City’s Mayoral Committee Member for Financial Progress, says, “Our objective is to gas quicker restoration within the customer financial system. Following the pandemic, folks worldwide are itching to discover, do extra, and reclaim that sense of goal. We wish to encourage people in our key supply markets to leap on a airplane and are available to Cape City to seek out their freedom. This new marketing campaign actually hits the mark not simply by way of being one thing authentic and enjoyable, however most significantly, being attractive sufficient, I consider, to end in precise bookings.”
Hosted on the Cape City Tourism web site, guests are welcomed into an immersive world by an enchanted African story-teller, who urges them to decide on their information. All characters are designed to be visually placing, in gaming-inspired, Afro-futurist graphics. As soon as they choose the Fearless Foodie, Nature Warrior or City Adventurer, the viewer is taken down a rabbit gap of fast movies, showcasing some one of the best choices linked to their pursuits. For instance, a fearless foodie will ‘go to’ La Colombe, watch an aunty fold samosas within the Bo Kaap, and dive into steampunk scenes at Reality Espresso.
The truth that viewers get to make their very own decisions is the cornerstone of the marketing campaign and really present with worldwide tendencies. Leigh Dawber, Chief Advertising and marketing Officer at Cape City Tourism, says, “With the creeping onset of the metaverse, selection will proceed to manipulate digital experiences
that really feel ever extra actual. On this marketing campaign, we’ve mixed real-life footage of Cape City with whimsical CGI touches.”
This technique of placing the person in cost will increase engagement. Dawber provides, “Many people bear in mind these iconic Select Your Personal Journey childhood books. This marketing campaign works in an analogous manner. It’s revolutionary and galvanizing. It enables you to dictate the way you discover our lovely metropolis. Millennials, particularly, have a eager sense of journey and want to journey with goal. Our intention is to enchantment to this. The extra personalised you may make your expertise of the Mom Metropolis, the extra possible you’re to plan the journey of a lifetime.”
The Discover Your Freedom immersive journey expertise additionally leans on the thought of co-creation. Cape City Tourism is working with GoPro World, the place six worldwide ambassadors will share what ‘Discover Your Freedom’ in Cape City means by way of their lens. Dawber says, “The thought with this initiative is to delve into a distinct form of storytelling. This partnership will see these famend creatives share their tales, their manner.”
Cape City Tourism can also be partnering with Expedia on conversion, enabling guests to effortlessly e-book and revel in particular journey packages and reductions.
In the end, Discover Your Freedom works to revive confidence in Cape City, which suffered drastically from the worldwide journey bans over the previous two years. Persistently referred to as one of many world’s finest and most lovely locations, the Mom Metropolis actually does have one thing for everybody.
Duminy concludes, “Cape City represents freedom for all and now’s the time to seek out your freedom!”
To search out your freedom, go to CapeTown.Journey.
#FindYourFreedom #LoveCapeTown #Smaakkaapstad #Thandaikapa