Pragmatism and pandemic disruptions pave the way in which for higher acceptance throughout Trend, Electronics and Autos classes in Malaysia
KUALA LUMPUR, MALAYSIA – Media OutReach – 30 November 2021 – Carousell Group, the main classifieds group in Larger Southeast Asia, addresses the challenge of overconsumption in its inaugural Carousell Recommerce Index 2021, a Carousell Inexperienced initiative to spotlight the significance of sustainability and recommerce within the Larger Southeast Asia area. The report covers findings from 4 Carousell Group manufacturers specifically Carousell, Chợ Tốt, Mudah.my and OneKyat, throughout eight markets – Hong Kong, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Taiwan and Vietnam, involving over 3,000 patrons and sellers.
In Malaysia, nearly eight out of 10 individuals have made secondhand purchases earlier than, with a robust choice for purchasing Pictures and Electronics akin to computer systems, cellphones and tablets (46%). In the meantime, top-selling classes are Residence, Furnishings and Home equipment (48%), with 1000’s of things making their technique to new houses as a substitute of landfills, offering revenue to sellers and delivering worth for cash to patrons.
“At Carousell, we’ve at all times aimed to offer a brand new lease of life for underused objects, as a way to scale back waste and to assist individuals get extra worth for cash. During the last two years, regular shopper behaviour has been upended by the pandemic, therefore the Carousell Recommerce Index is a well timed ‘report card’ on the place we are actually, and the way we will make secondhand the primary selection in our effort to follow a extra sustainable way of life and help a round economic system,” defined Tang Siew Wai, Nation Head (Malaysia), Carousell.
As for motivations for purchasing secondhand, 78% of Malaysian respondents who’ve bought secondhand objects earlier than cite ‘worth for cash’ as the highest cause, popping out forward of the regional common of 68%.
General within the area, Trend stays the highest class with essentially the most secondhand listings (29%), with Girls’s Trend dominating the highest spot throughout the area, and Males’s Trend turning into more and more widespread. That is echoed in Malaysia the place Males’s Trend surged 76% in itemizing views and 74% in listings created on Carousell Malaysia, with males’s tops adopted by sneakers as essentially the most widespread purchases. Males’s Trend additionally noticed robust curiosity on Mudah.my, main the way in which for its mum or dad class Residence and Private Gadgets to achieve second place in 2020.
Nevertheless, on Mudah.my, Autos takes the lead from 2018 – 2020 by way of essentially the most variety of secondhand listings and essentially the most demand for secondhand. With the launch of the Carousell Auto Group earlier this yr, this class is anticipated to be a key space of development as extra people search protected and dependable automobiles for security and different causes, with out the burden of financing a brand new set of wheels.
No matter fluctuations in shopping for and promoting, Carousell Group continues to make headway in fostering neighborhood whereas selling secondhand. This consists of Malaysia’s Betul-betul Free marketing campaign, which was impressed by beneficiant customers who listed objects at no cost utilizing the hashtag #blessings. The reputation of the marketing campaign led to a devoted Free Gadgets class that’s now obtainable in Singapore, Hong Kong, Taiwan, Malaysia and the Philippines on Carousell, in addition to Chợ Tốt in Vietnam and OneKyat in Myanmar.
Lucas Ngoo, Co-founder, Carousell Group mentioned, “As a pioneer for cellular classifieds within the area, Carousell Group has been consistently working to take away friction and allow safe, seamless transactions. With the usage of AI and information, we’ve been targeted on accelerating our recommerce management within the area to make shopping for secondhand trusted and handy. This, in flip, will assist to unravel the significant downside of overconsumption with recommerce and thus make secondhand the primary selection for shoppers.”
The Carousell Recommerce Index (2021 Report) is obtainable for obtain right here.
About Carousell Group
Carousell Group is the main classifieds group in Larger Southeast Asia on a mission to encourage the world to begin promoting, and to make secondhand the primary selection. Based in August 2012 in Singapore, the group has a number one presence in eight markets underneath the manufacturers Carousell, Mudah.my, Cho Tot and OneKyat, serving tens of tens of millions of month-to-month energetic customers. Carousell is backed by main traders together with Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. Go to right here for extra data.
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