Census, a startup that helps companies sync their buyer information from their information warehouses to their varied enterprise instruments like Salesforce and Marketo, at present introduced that it has raised a $16 million Collection A spherical led by Sequoia Capital. Different members on this spherical embrace Andreessen Horowitz, which led the corporate’s $4.3 million seed spherical final yr, in addition to a number of notable angles, together with Figma CEO Dylan Discipline, GitHub CTO Jason Warner, Notion COO Akshay Kothari and Rippling CEO Parker Conrad.
The corporate is a part of a brand new crop of startups which can be constructing on high of knowledge warehouses. The final concept behind Census is to assist companies operationalize the info of their information warehouses, which was historically solely used for analytics and reporting use circumstances. However as companies realized that each one the info they wanted was already obtainable of their information warehouses and that they may use that as a single supply of fact with out having to construct further integrations, an ecosystem of corporations that operationalize this information began to type.
The corporate argues that the trendy information stack, with information warehouses like Amazon Redshift, Google BigQuery and Snowflake at its core, affords the entire instruments a enterprise must extract and rework information (like Fivetran, dbt) after which visualize it (suppose Looker).
Instruments like Census then primarily perform as a brand new layer that sits between the info warehouse and the enterprise instruments that may assist corporations extract worth from this information. With that, customers can simply sync their product information right into a advertising instrument like Marketo or a CRM service like Salesforce, for instance.
“Three years in the past, we have been the primary to ask, ‘Why are we counting on a careless tangle of wires connecting each app when every part we’d like is already within the warehouse? What if you happen to may leverage your information group to drive operations?’ When the info warehouse is linked to the remainder of the enterprise, the probabilities are limitless.” Census explains in at present’s announcement. “Once we launched, our focus was enabling product-led corporations like Figma, Canva, and Notion to drive higher advertising, gross sales, and buyer success. Alongside the way in which, our prospects have pulled Census into increasingly situations, like auto-prioritizing help tickets in Zendesk, automating invoices in Netsuite, and even integrating with HR programs.“
Census already integrates with dozens of various companies and information instruments and its prospects embrace the likes of Clearbit, Figma, Fivetran, LogDNA, Loom and Notion.
Trying forward, Census plans to make use of the brand new funding to launch new options like deeper information validation and a visible question expertise. As well as, it additionally plans to launch code-based orchestration to make Census workflows versionable and make it simpler to combine them into enterprise orchestration system.