In a 12 months when many manufacturers struggled, Rooster Salad Chick noticed a virtually 50% improve in gross sales and added 30 eating places. Particularly, it reported $255 million in systemwide gross sales, a 46% improve over 2020. Within the second half of the 12 months alone, the corporate outpaced the restaurant trade’s common month-to-month gross sales progress by greater than 14 share factors, in line with an organization press launch.
“The Rooster Salad Chick group — our followers and our devoted restaurant groups and help middle employees — proceed to point out us 12 months after 12 months how collectively we’re stronger than any adversity we could also be going through,” Scott Deviney, CEO of Rooster Salad Chick, mentioned within the launch. “There have been challenges in 2021, however our model grew proper previous them by increasing our continued concentrate on the Chick expertise. Whether or not via in-restaurant eating, takeout, drive-thru, catering or third-party supply, we introduced our flavorful, made-from-scratch favorites to new and present company. Our gross sales and growth momentum is setting us up for one more sturdy 12 months of enriching lives and serving others.”
Different 2021 milestones included:
- Rolled out third-party supply via UberEats and DoorDash built-in with the model’s on-line ordering accomplice OLO/Rails, which grew to over 7% of whole month-to-month system gross sales by the tip of December 2021.
- Branded field lunch catering choices, which provide individualized parts of hen salad meals, made up greater than 75% of the corporate’s catering product combine, leading to a double-digit catering gross sales improve over 2019.
- Opening of its 2 hundredth location in LaGrange, Georgia.
- Highest ever gross sales for every of the corporate’s model calendar occasions together with Visitor Appreciation Day in January, Mom’s Day 2 Day Celebration in Could and Veteran’s Day in November.
- Considerably grew the Annual Giving Card program, which raises cash for the CSC Basis to help childhood most cancers and feeding the hungry. The anticipated donation quantity for 2021 is 50% greater than the earlier 12 months.
- Launched seasonal flavors reminiscent of Deck The Holly, a vacation twist including cranberries to the favored Holly Jalapeño hen salad.
“Our model has been targeted on made-from-scratch menu gadgets with distinct taste profiles from the start and can proceed to be as a result of we all know that’s what our company crave,” Deviney mentioned. “Whether or not it is contemporary elements in our eating places or new hen salad flavors created by our progressive group, Rooster Salad Chick’s creativity on the menu helps us stand out within the crowded quick informal market.”
Rooster Salad Chick continues to focus on states like Virginia, West Virginia, Texas, Arkansas, Kansas, Nebraska, Iowa, Missouri, Illinois, Indiana, Ohio and Kentucky.
Based in 2008, in Auburn, Alabama Rooster Salad Chick has grown to greater than 200 eating places in 17 states.