Atlanta, GA (RestaurantNews.com) Church’s Rooster® just lately appointed two new Vice Presidents, as the worldwide hen restaurant model continues to give attention to optimizing enterprise progress. The Atlanta-based firm welcomed Claudia Lezcano as Vice President, Model Technique & Activation, and promoted Sarah Whiticar to Vice President, World Enterprise Intelligence & Product Growth. Each will report back to Brian Gies, EVP, World Chief Advertising Officer.
“We’re happy to strengthen and elevate our management staff with Claudia and Sarah. As we proceed our progress in fulfilling our 5-Yr Strategic Plan, they’ll play essential roles in our mission of sustaining our enterprise momentum,” stated Brian Gies, EVP, World Chief Advertising Officer for Church’s Rooster. “All through their careers, each have demonstrated constant success in quite a lot of advertising management roles centered on driving worthwhile progress, which will probably be particularly helpful as we search to amplify our progress alternatives in an more and more aggressive panorama.”
Claudia Lezcano
Claudia Lezcano is a seasoned advertising skilled and brings greater than 20 years of success within the advertising and promoting business, serving to quite a few high-profile organizations drive progress and construct model loyalty. As Vice President, Model Technique & Activation for Church’s Rooster, Lezcano will oversee U.S. calendar planning, product promotions, media, subject advertising, and shopper P.R. capabilities. Her aim will probably be to drive optimistic gross sales efficiency, profitability, shopper section, and site visitors progress. Lezcano may even handle the advertising communications course of with U.S. franchisees.
Earlier than becoming a member of Church’s, Lezcano most just lately served as AVP, Product Advertising for Celeb Cruises in Miami, FL. On this position, Lezcano led the event of latest promotional methods and advertising ways. She additionally executed model advertising whereas growing new approaches to navigate altering shopper expectations in a difficult business.
Lezcano’s earlier expertise contains main the advertising efforts on the Miami Marlins because the Vice President, Head of Advertising, the place she developed and applied a model technique leading to a +30% year-over-year season ticket gross sales income enhance. She additionally held the place of Senior Vice President, Chief Advertising Officer for the Miami Dolphins, the place she led strategic advertising initiatives that yielded the most effective season ticket renewal charges over the earlier six years for the Nationwide Soccer League.
Lezcano launched her profession within the quick-service restaurant business, the place she labored for Burger King Company. She held a number of progressive and govt roles in advertising and promoting and supported the corporate throughout North America, Latin America, and the Caribbean.
Sarah Whiticar
Sarah Whiticar joined Church’s in 2017, and throughout the previous few years, she’s leveraged her insights and experience to supply important and notable contributions to raise gross sales progress and profitability. In her new position, she is going to function Vice President, World Enterprise Intelligence & Product Growth.
Whiticar beforehand served as Senior Director of World Enterprise Intelligence for Church’s. She performed strong planning and corresponding analysis on figuring out and testing the buyer wants and aggressive response to a brand new, superior hen sandwich platform. She additionally led complete multi-market check work to validate a brand new and extra worthwhile menu within the U.S. and utilized model repositioning insights to U.S. and worldwide markets.
Previous to becoming a member of Church’s, Whiticar served as World Director of Information & Insights for Popeye’s, the place she spearheaded analysis initiatives to assist the group perceive how the model was performing within the market. Whiticar additionally beforehand served as Director of Analysis & Shopper Insights at Ruby Tuesday, working with firm management to make sure shopper insights had been the muse for strategic and tactical choices.
“As the corporate is concentrated on accelerating the expansion of our footprint in present and new markets throughout the U.S., we proceed to develop new methods to boost the visibility, relevance, engagement, and fervour for the Church’s model amongst our friends and franchisees,” stated Whiticar. “As Vice President of World Enterprise Intelligence & Product Growth, I’ve the chance to work with an unbelievable analytics and culinary staff to assist absolutely notice our innovation potential.”
For extra details about Church’s Rooster, go to www.churchs.com.
About Church’s Rooster® / Texas Rooster
Based in San Antonio, Texas, in 1952 by George W. Church, Church’s Rooster® is among the largest quick-service restaurant hen chains on the earth. Church’s® makes a speciality of Authentic and Spicy Rooster freshly ready all through the day in small batches which might be hand-battered and double-breaded, Rooster Sandwich, Texas Tenders, Honey-Butter Biscuits™ constituted of scratch and freshly baked, and basic, homestyle sides all for an awesome worth. Church’® (together with its sister manufacturers Church’s Texas Rooster within the Americas and Texas Rooster® outdoors the Americas) has greater than 1,500 areas in 26 international locations and worldwide territories. Throughout two nationwide media home windows, the model drove gross sales efficiency that outpaced the broader QSR class. For extra details about Church’s Rooster, go to www.churchs.com or observe their Fb and Instagram pages.
Contact:
Kim Miller
Ink Hyperlink Advertising
886-571-3449
kmiller@inklinkmarketing.com