EXCLUSIVE: Cinedigm has acquired North American rights to Roshan Sethi’s function directorial debut, 7 Days, with plans to launch it in theaters early subsequent yr.
The rom-com exec produced by the Duplass Brothers facilities on Ravi (Karan Soni) and Rita (Geraldine Viswanathan), two Indian-Individuals who’re arrange on a pre-arranged date by their old school dad and mom. Wile the pair initially appear to have nothing in widespread, they develop a relationship because the Covid-19 pandemic breaks out, and they’re compelled to shelter in place collectively.
Sethi wrote the script for the movie, additionally starring Zenobia Shroff, Aparna Nancherla, Gita Reddy and Mark Duplass, together with his lead actor, Soni. Liz Cardenas and Mel Eslyn produced, with Jay and Mark Duplass, Soni, Sethi and Viswanathan exec producing, and Maddie Buis serving as co-producer.
“Via Roshan Sethi’s deft path, 7 Days reminds us that one of the best relationships shock us, make us higher folks and push us exterior of our consolation zones,” stated Cinedigm’s Chief Content material Officer, Yolanda Macias. “Karan Soni and Geraldine Viswanathan deliver spectacular comedic timing and real emotion to their roles as these two charming, imperfect and completely relatable romantic leads. We’re thrilled to share this competition favourite with audiences in every single place.”
“We made this film as a loving ode to the standard organized marriages that raised many people. The story is supposed to each embody and subvert the expectations of romantic comedies,” stated Sethi. “We predict it’s a love story you haven’t seen earlier than rooted within the hilarity and heat of Indian-American tradition.”
“Having labored with Karan when he was an actor on Security Not Assured and later throughout his Directorial Debut in Room 104, I used to be thrilled when he and Roshan introduced us this mission. 7 Days represents thousands and thousands of tales, not solely of the place you have been when this hell of a yr occurred, however who you have been with when every part shifted,” added Mark Duplass. “I believe audiences will see themselves in these characters as a result of they characterize an actual a part of all of us, and hopefully, they’re left with a feel-good excessive from this hilarious, distinctive, heartfelt story.”
7 Days made its world premiere on the 2021 Tribeca Movie Competition, subsequently occurring to display at festivals all over the world, together with the Bentonville Movie Competition (the place it received Greatest Narrative Characteristic), the San Diego Asian Movie Competition (Greatest Narrative Characteristic), the Naples Worldwide Movie Competition (Greatest First Characteristic), BFI London and the Nashville Movie Competition. Sethi, Soni and Viswanathan will subsequent be honored within the New American Views program of the Hawaii Worldwide Movie Competition, celebrating immigrant contributions in cinema. There, the three filmmakers may also current a grasp class on their collaboration and their work in movie and tv throughout this time.
The 7 Days acquisition deal was negotiated by Melody Fowler, VP of Acquisitions, on behalf of Cinedigm and ICM Companions on behalf of the movie.
Sethi is repped by WME and Lit Leisure Group; Soni by CAA, 3 Arts Leisure and Ginsburg Daniels Kallis; Viswanathan by WME, 3 Arts Leisure, Mollison Keightley Administration and Sloane, Supply, Weber & Dern; Duplass Brothers Productions by ICM.