- ‘Tadhamon’ marketing campaign offers a chance for personal sector entities, businesspeople and members of society to assist these affected by the antagonistic climate situations
- Initiative launched beneath the umbrella of the ‘Committee for Helping Climate-Affected Residents in Dubai’
According to the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Government Council of Dubai, to supply instant help to folks impacted by heavy rains, Dubai’s Neighborhood Growth Authority (CDA) introduced the launch of a aid marketing campaign that seeks to facilitate neighborhood contributions in the direction of this trigger by way of the CDA’s ‘Jood’ platform.
Launched beneath the umbrella of the ‘Committee for Helping Climate-Affected Residents in Dubai’ that was shaped beneath the directives of Hamdan bin Mohammed, the ‘Tadhamon’ (solidarity) marketing campaign offers a chance for personal sector entities, businesspeople and members of society to increase their assist to assist folks whose properties and properties had been affected following the antagonistic climate situations. As a member of the Committee, the CDA seeks to mobilise all obtainable assets to supply numerous types of assist to the neighborhood.
The combination of the initiative into the ‘Jood’ digital platform permits for seamless participation and monitoring of the marketing campaign’s progress. Actual-time updates on the assist necessities and accomplishments will probably be simply accessible, making certain most profit for these people.
Her Excellency Hessa bint Essa Buhumaid, Director Basic of the Neighborhood Growth Authority in Dubai, mentioned that the response following the emergency climate occasion has vividly demonstrated the unity inside the Emirati society and its resilience in occasions of disaster, each on the particular person and organisational ranges.
“The Authority has acquired quite a few requests for contributions from businesspeople and corporations, all desirous to lend a serving to hand to these affected. By way of the launch of the aid marketing campaign on the ‘Jood’ platform, our purpose is to streamline the method for neighborhood members and corporations keen to assist these impacted, making it handy for them to supply monetary help for damages to properties and houses,” Buhumaid mentioned.
Monetary contributions will probably be directed in the direction of aiding people affected by the climate situations, together with these registered with the Neighborhood Growth Authority, in addition to these affected people registered with charities, establishments, and collaborating entities on the ‘Jood’ platform. For extra particulars and to contribute, please go to: Jood.ae
The ‘Jood’ platform serves as a pioneering platform for neighborhood contributions, inviting firms, businesspeople, establishments and people from numerous backgrounds to assist the institution of a strong and proactive social framework for care and empowerment. It serves as a trusted and authorized channel for social accountability contributions in the direction of healthcare, schooling and social assist programmes. The ‘Jood’ platform strives to realize transparency and effectivity in harnessing societal contributions from firms whereas fostering collaboration amongst related authorities to bolster and advance the social sector in Dubai.
The ‘Committee for Helping Climate-Affected Residents in Dubai’ is chaired by Omar Bushahab, CEO of the Mohammed Bin Rashid Housing Institution. Members of the committee embrace Dubai’s Neighborhood Growth Authority, Dubai Municipality, the Roads and Transport Authority, the Dubai Electrical energy and Water Authority, and the Division of Economic system and Tourism. The committee is tasked with receiving and promptly addressing requests from residents affected by the current rains, making certain that their issues and desires are dealt with effectively and successfully.
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