Chennai-based merchandise start-up Cowl It Up has raised seed funding of Rs 3.5 crore to scale up its enterprise. Based in 2014, the start-up has acquired its first spherical of funding from angel traders Sanjay Wadhwa, Manish Mardia, Madan Lal Gundecha, Vimal Jain and Nishank Sakaria.
Cowl It Up was based with an intention to faucet into the market of smartphone circumstances with an strategy of customisation to make the merchandise stand out.
“The corporate plans to make use of this spherical of funding to strengthen operations by bringing in new and artistic expertise, concurrently concentrating on R&D and improvement of IT infrastructure, which can result in an enhanced product portfolio … We shipped about 1.2 lakh merchandise for the 12 months 2019-20, whereas this 12 months we’re on the trail of a gross sales goal of 1.5 lakh models,” mentioned Ronak Sarda, founder, Cowl It Up.
Through the years, the corporate has partnered with main world manufacturers like Marvel, DC, Warner Bros, FRIENDS, Harry Potter, Star Wars, Disney and Looney Tunes to promote their merchandise. To ascertain a world footprint, the staff additionally plans to create participating content material on the web site by including options akin to augmented actuality.
“Buyer expertise and relatability to the merchandise play a pivotal position on this area of interest space that we function in. Subsequently, our enterprise mannequin depends closely upon fixed upgradation of engineering plus design abilities. With this amalgamation, the corporate goals to the touch income of Rs 25 crore by the following monetary 12 months, ” Sarda mentioned.
Cowl It Up has grown from being a single product providing to a model with a number of choices of customisation, from cellphone covers to unisex T-shirts, hoodies, journals and notebooks.
Get reside Inventory Costs from BSE, NSE, US Market and newest NAV, portfolio of Mutual Funds, calculate your tax by Earnings Tax Calculator, know market’s Prime Gainers, Prime Losers & Greatest Fairness Funds. Like us on Fb and observe us on Twitter.
Monetary Categorical is now on Telegram. Click on right here to affix our channel and keep up to date with the most recent Biz information and updates.