Dentsu Worldwide has appointed Patricio De Matteis as its new CEO for ANZ with impact from January 2023.
De Matteis brings over 25 years of expertise in advertising and marketing, digital and consulting and has labored throughout Australia, New Zealand and Asian markets and a short stint in Mexico. He’s presently the chief digital officer at Cognizant within the Higher Sydney Space.
Previous roles included government positions with PwC Australia and Accenture Interactive (now Track). Throughout his 14-year tenure with Accenture Interactive, he helped construct the enterprise from floor as much as a 1600+ particular person, multibillion greenback entity. He oversaw the acquisition of The Monkeys, Maud and Fjord within the native market, in addition to Pacific Hyperlink Group in China and IMJ in Japan.
De Matteis will be a part of the Dentsu ANZ crew in January, changing Angela Tangas who not too long ago moved to the UK throughout the Dentsu community. He will likely be primarily based in Sydney and report back to the APAC CEO Robert Gilby who was appointed in July this 12 months.
“Patricio has a real understanding and appreciation of the significance of historical past, heritage and creativity having labored throughout each the ANZ and APAC markets, together with a while dwelling in Dentsu’s birthplace, Japan,” mentioned Gilby. “His perspective to sustainable progress was instantly clear and his dedication to folks and doing what is true cemented in our minds that we had discovered the proper particular person to guide the enterprise.
The transfer marks a transitional interval for Dentsu, which has seen a lot of senior appointments to its management crew. In ANZ, that is the community’s fourth CEO in 4 years, following Tangas, Henry Tajer and Simon Ryan.
Nevertheless, the community’s ANZ enterprise has seen three years of sustained income and margin progress. In Q1 2022, a 13.6% natural progress fee was registered with a number of strategic purchasers wins and retentions, and improved year-on-year worker engagement regardless of present enterprise and market situations.