EBay has launched a assessment of its world media account.
GroupM company EssenceMediacom is known to be defending the account.
The e-commerce web site began consolidating its world media account into Mediacom, now EssenceMediacom, in 2014. Presently, Mediacom misplaced eBay’s US account to Blue 449, now Spark Foundry, earlier than successful the worldwide media account as soon as once more in 2019.
A spokesperson for eBay stated its “advertising and marketing organisation” is at the moment “transferring from a decentralised, market-based mannequin to a extra centralised mannequin.”
They added: “As a part of this evolution, eBay is reviewing its media enterprise to make sure our media capabilities extra successfully service eBay globally, whereas maximising impression throughout our focus classes and core markets (US, UK and Germany).”
Within the UK, eBay’s partnership with EssenceMediacom has seen it substitute Simply Eat because the headline sponsor of Love Island and work with Paramount on its “Pimp my experience” marketing campaign.
EBay works with McCann London on its UK inventive account.