Epsilon CEO and 25-year veteran Bryan Kennedy will retire on the finish of the yr, the corporate stated Tuesday (August 17).
John Giuliani, previously CEO of Epsilon-owned advert tech platform Conversant, will rejoin the corporate as government chairman, taking up Kennedy’s duties as he transitions to an government strategic advisor position.
Ric Elert, Epsilon’s COO and president, will work carefully with Giuliani in an expanded remit main operations and driving worldwide progress. Each Giuliani and Elert will report back to Publicis Groupe CEO Arthur Sadoun.
“I’m excited to be re-joining Epsilon and honored to work with so many really proficient and excellent individuals,” Giuliani stated in a press release. “Epsilon has a set of property which are superior within the {industry} and I see large alternative to proceed to rework the best way manufacturers attain and have interaction shoppers in a digital-first world.”
Kennedy joined Epsilon in 1996 as chief expertise officer. He grew to become chief working officer in 2001 and took on the CEO position in 2009.
Throughout his time as CEO, Epsilon offered to Publicis Groupe for a whopping $4.4 billion because the advert {industry} adapts to a world with extra privateness restrictions. Along with managing first-party and CRM databases for advertisers similar to Walgreens, Epsilon owns advert tech platform Conversant, an company enterprise and an affiliate internet marketing community.
“After 25 years at Epsilon, I’m extremely grateful to retire with confidence that Epsilon, our staff, and our purchasers are in the perfect place for continued progress as a part of Publicis,” Kennedy stated in a press release. “It’s been a privilege to work alongside our groups all over the world to determine Epsilon as an industry-leader in identification, buyer database and engagement, loyalty, and electronic mail. I look ahead to working with Arthur, John and Ric by way of the rest of the yr to make sure Epsilon is ready up for fulfillment immediately and sooner or later.”
Since being acquired by Publicis Groupe, Epsilon has been on the coronary heart of its knowledge story, successful over massive purchasers similar to Disney in ‘Energy of One’ built-in pitches.
“I wish to sincerely thank Bryan for his excellent management of Epsilon and for his partnership with the Publicis administration group during the last two years,” Arthur Sadoun, CEO of Publicis Groupe, stated in a press release. “With Ric, he has been a key driving drive behind the profitable integration of Epsilon into Publicis,” he stated, including that the corporate grew 31.1% in Q2.
Giuliani joined Epsilon when he offered Conversant to the corporate, then known as Alliance Information, in 2014. Previous to that he constructed digital media firm Dotomi, which offered to Familiar with 2011, and was president of North America for Catalina Advertising Companies.
Sadoun stated: “I’d wish to welcome John again to Epsilon. He and Ric have already confirmed that they know what it takes to construct a profitable enterprise collectively, to drive sustainable progress in a digital world. With their groups and the assist of Publicis Groupe as an entire, I do know that they are going to take Epsilon to new heights.”