FCB India has appointed Ashima Mehra as its new chief govt officer (CEO).
Previous to becoming a member of FCB India, Mehra was the manager director at Leo Burnett India, the place she spearheaded enterprise development and bolstered the company’s market place. She was additionally beforehand govt vice chairman and senior vice chairman inside the similar organisation.
Mehra’s skilled journey spans over 18 years and consists of vital roles at main promoting companies and firms similar to Reckitt and Godfrey Phillips. Her experience spans from initiating model campaigns to main high-stakes account administration, with wide-ranging experience within the promoting area.
In her new position at FCB India, Ashima will oversee the company’s operations, with an emphasis on enterprise improvement, shopper relations, and selling an progressive and artistic organisational tradition.
The information comply with’s FCB India’s announcement of the elevations of Anusheela Saha and Udayan Chakravorty in February this yr to nationwide artistic administrators.