Richa Goswani, who introduced her departure as HSBC’s chief buyer and advertising and marketing officer for wealth and private banking enterprise on October 17, will be a part of Constancy Worldwide (FIL) in a newly minted function as their group CMO. The function comes into impact from December 5.
As part of her remit, Goswami will oversee Constancy’s model and data-driven advertising and marketing exercise throughout greater than 25 international areas, and improve the advertising and marketing effort throughout the agency’s two international companies—Funding Options and Providers (ISS) and Office and Private Monetary Well being (WPFH).
Goswami will proceed to be primarily based in Singapore and report back to Constancy Worldwide’s chief govt, Anne Richards.
Commenting on the appointment, Goswami tells Marketing campaign: “I’m excited to hitch Constancy Worldwide because the agency’s first ever group CMO. Constancy Worldwide is an unimaginable, purpose-led model and I can’t wait to embark on a journey to create constructive affect for each our shoppers and communities.”
In the meantime Anne Richards, chief govt at FIL added: “This essential new senior function will present management to our already profitable and intensive international advertising and marketing group. Richa will work carefully with our enterprise channel and native advertising and marketing colleagues, bringing her intensive expertise of name improvement, digital transformation and buyer proposition improvement to the fore.”
Previous to HSBC, Goswami has held senior advertising and marketing roles at Johnson & Johnson and Customary Chartered. In 2019 she was voted as one of many prime 5 international marketeers by the World Federation of Advertisers (WFA) and in 2022, she was the one CMO within the monetary providers business to be inducted into WFA’s Forbes CMO Corridor of Fame. She has additionally received six awards at Cannes Lions for creativity in advertising and marketing.