Filipina actress and superstar Yassi Pressman has introduced her entry into the Web3 area by launching two ventures — PEG, a gaming guild, and BrandNation, an influencer advertising platform for digital and Web3 manufacturers.
The 27-year-old actor additionally secured US$2 million in seed funding for the 2 startups, led by cryptocurrency change and digital asset custodial supplier Sonla.
The capital will assist drive the deployment of the proprietary PEGFi interoperable and built-in digital monetary infrastructure targetting GameFi and Internet 3 market individuals. A portion of the capital will go in the direction of supporting BrandNation.io.
Pressman, a celeb with 20 million followers on social media, says she aligns deeply with P&E (play and earn) gaming and influencer advertising. She will entice giant strategic purchasers in GameFi and Web3 for PEGFi and types and influencers for BrandNation.io.
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BrandNation.io is a web based platform that successfully matches influencers with manufacturers. Its options make it straightforward for manufacturers and influencers to work together with each other, starting with the core person expertise.
Manufacturers will be capable of automate the marketing campaign creation course of for influencer advertising in a couple of clicks, acquire entry to real-time information about every marketing campaign, and obtain mainstream adoption by collaborations with even A-list celebrities.
BrandNation.io could be built-in with all social media platforms, resembling Fb, TikTok, YouTube, and Twitter, and real-time rewards and funds through PEG Token, the native token of PEG and the PEGFi ecosystem.
The PEG Token is backed by BLX, the native token of BLOX, a decentralised autonomous organisation (DAO) registered in Wyoming, the US. Customers and types with PEG can extra effectively transact straight with each other for collaborations and partnerships by the PEG and BrandNation.io platforms.
“Altering gaming and influencer advertising is not going to occur in a single day, even with this seed funding. We’ll want a robust neighborhood to band collectively, impressed by the imaginative and prescient of what our respective industries can at some point be,” mentioned Pressman.
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“Web3 merchandise should not constructed by promoting, however by the neighborhood. Pressman has the affect wanted to draw the crucial mass of customers for each PEG and BrandNation.io. She will lead them towards a extra skilled, environment friendly, and digitally enabled gaming and influencer advertising trade, respectively,” mentioned Kiran Sharma, Senior Associate at Sonla.
In February this 12 months, Pressman invested within the Philippine psychological healthcare firm, Thoughts You.
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