Ford has shifted its international promoting necessities into Wieden & Kennedy because it goals to “drive model consistency globally”.
Incumbent company BBDO will work on the automobile marque’s CRM enterprise within the US. Within the UK, the advert account was dealt with by Abbott Mead Vickers BBDO.
W&Okay has labored with Ford within the US since 2018 when it was requested to choose up particular tasks and innovation. On the identical time, BBDO received the inventive account in a aggressive pitch course of from long-standing incumbent WPP.
Nonetheless W&Okay has dealt with Ford’s inventive and model technique enterprise within the US since 2020. This remit has now been prolonged globally and the company will start to work on this half in January.
WPP will proceed to deal with activation, which incorporates media, CRM, manufacturing and digital.
An announcement from a spokesman at Ford stated: “The Ford model is streamlining its international advertising enterprise below one inventive company to drive model consistency globally and supply higher operational efficiencies.
“Wieden & Kennedy, dealing with Ford’s US enterprise since 2020, will add the inventive and model technique outdoors the US to ship model consistency globally beginning January 2023.
“BBDO, a valued Ford accomplice, will deal with CRM (buyer relationship advertising) within the US whereas WPP stays a part of Ford’s multi-agency workforce, main activation.
“All three companies will proceed to play a key function on our multi-agency workforce and be anticipated to raise our creativity.”
In December 2021 AMV BBDO created a pan-European marketing campaign referred to as “Night time swimming” to advertise the automobile marque’s Ranger pick-up truck.