The Problem:
GameStop was promoting massive volumes of beforehand traded-in cellphones through negotiated costs to a small group of patrons. As its cellular trade-in enterprise grew, it turned clear a extra scalable answer was wanted.
The Answer:
To realize GameStop’s objectives—improve pricing; improve purchaser base; implement a scalable platform; preserve full management of gross sales—B-Inventory constructed GameStop a branded B2B on-line public sale market the place the retailer might promote its trade-in cellphones on to a big group of certified resellers and wi-fi sellers.
The Outcomes:
After an preliminary 1700% improve in patrons following the branded market launch, ongoing demand era applications have continued to drive new patrons to {the marketplace}: all focused and authorised by B-Inventory and GameStop.
Wish to study extra?
Obtain Full Case Examine
E-mail Us