What You Ought to Know:
– A brand new report by HFS Analysis, in collaboration with Cognizant, sheds mild on important traits shaping the way forward for healthcare in america. The report, titled “Re-energize Well being Client Engagement and Bridge the Payer-Supplier Divide with GenAI,” explores the potential of Generative Synthetic Intelligence (GenAI) and vertical integration to enhance healthcare supply.
– The report additionally emphasizes that the healthcare system should embrace new approaches and applied sciences like GenAI to deal with present challenges and create a future with improved well being outcomes and a extra engaged affected person inhabitants.
Key Findings and Challenges
The report surveyed C-suite executives and senior leaders from 350 US well being plans and well being techniques. Key findings embody:
- Disconnects Between Payers and Suppliers: A major hole exists between well being plans (payers) and well being techniques (suppliers) in understanding member/affected person wants. Whereas 50% of well being plans imagine they possess the digital instruments to fulfill these wants, solely 40% declare to actually perceive them. This disconnect can negatively impression affected person engagement and well being outcomes.
- Deteriorating Well being Outcomes: The US healthcare system faces declining life expectancy, rising continual situations, and psychological well being epidemics. These elements necessitate a concentrate on the “triple goal” of healthcare: lowering prices, enhancing affected person expertise, and enhancing well being outcomes.
- GenAI’s Potential: 25% of suppliers plan to leverage GenAI for affected person engagement, together with personalization in acute care settings, personalized restoration and wellness content material, and producing medical summaries. Nonetheless, an absence of expertise with expertise in programming, knowledge science, and area experience stays a hurdle to widespread adoption.
- Management Ambivalence: Whereas healthcare management expresses curiosity in GenAI, issues exist about its precise impression.
6 Actionable Alternatives for Well being Methods
The report highlights six actionable alternatives for the healthcare system:
- Embrace GenAI as a Strategic Asset: GenAI generally is a worthwhile instrument for driving worth from investments in areas like vertical integration.
- Bridge the Payer-Supplier Divide: Collaboration and improved communication are essential for a extra patient-centric healthcare system.
- Put money into Digital Transformation: Modernizing know-how and processes is crucial for assembly evolving shopper wants.
- Develop a GenAI Adoption Technique: Healthcare organizations want a transparent roadmap for integrating GenAI whereas addressing expertise gaps.
- Give attention to the Triple Purpose: Prioritize initiatives that handle value discount, enhance affected person expertise, and obtain higher well being outcomes.
- Leverage New Care Fashions: Discover modern care supply fashions, such because the resurgence of digitally-driven major care.
“The report highlights the disconnect between payers and suppliers and its impression on affected person engagement and well being outcomes,” stated Patricia Birch SVP and Chief Technique Officer for Cognizant Well being Sciences and report co-author. “We imagine this analysis will encourage healthcare stakeholders to embrace gen AI as a strategic asset for driving worth from excessive precedence investments, together with vertical integration.”