Seven in 10 entrepreneurs elevated their spend on generative AI creator content material final 12 months, with one other 70% planning to extend spend additional this 12 months, analysis from Billion Greenback Boy has discovered.
Advertising and marketing budgets might see a shake-up, as 65% of entrepreneurs within the survey mentioned the spend will likely be sourced from different advertising channels.
The influencer advertising company surveyed 6,000 entrepreneurs, creators and shoppers throughout the UK and US.
Its white paper containing the analysis, titled “AI as a artistic muse: How generative AI is influencing the creator financial system” confirmed generative AI adoption is excessive for entrepreneurs, with 92% having commissioned generative AI creator content material and 91% of creators having used it to create their content material.
As for creators’ pay, 65% of entrepreneurs are keen to pay extra for creator content material that’s designed utilizing generative AI in contrast with conventional creator content material.
Nevertheless, entrepreneurs and creators are much more optimistic about AI than shoppers. Most entrepreneurs and creators consider generative AI will positively disrupt the creator financial system, at 75% and 69% respectively.
Customers, in the meantime, are extra sceptical. However they’re nonetheless twice as prone to agree that the expertise will “positively disrupt” the creator financial system than disagree, with 34% agreeing and 18% disagreeing.
The research additionally revealed youthful generations usually tend to choose generative AI content material over conventional from creators, with 35- to 44-year-olds the most certainly at 70% and over 55s being the least at 45%.
US shoppers usually tend to consider generative AI will positively disrupt the creator financial system in contrast with UK shoppers, at 39% and 28% respectively.
Becky Owen, world chief advertising officer at Billion Greenback Boy, mentioned: “Our analysis reveals robust urge for food for generative AI within the creator financial system, with the consensus that it’s enhancing the standard and variety of creator content material—supported by robust efficiency outcomes—whereas additionally offering efficiencies and options.
“It might probably alleviate workload, supply cost-effective manufacturing at velocity and scale, reinvigorate product-centric belongings, and fight artistic fatigue. However considerations across the misuse of the expertise imply manufacturers and creators should implement it responsibly and deliberately.”
The white paper follows Billion Greenback Boy’s launch of Muse, an innovation unit that explores the impression of rising applied sciences.