The federal government will publish subsequent week frameworks to counter faux opinions and unverified star scores on e-commerce web sites, lodge and journey reserving platforms, in accordance with Shopper Affairs Secretary Rohit Kumar Singh.
Since e-commerce includes a digital procuring expertise with none alternative to bodily view or study the product, shoppers closely depend on opinions posted on platforms to see the opinion and experiences of customers who’ve already bought the products or providers.
However faux opinions and star scores mislead shoppers into shopping for on-line services.
To examine faux opinions, Singh mentioned the Division of Shopper Affairs (DoCA) has finalised frameworks after learning the current mechanism being adopted by the e-commerce entities in India and greatest practices obtainable globally.
“After session with stakeholders, we’ve got finalised frameworks to counter faux opinions. The BIS (Bureau of Indian Requirements) has additionally come out with a regular. The frameworks for faux overview administration might be printed subsequent week,” he informed PTI.
In all probability, India would be the first nation to have developed frameworks for faux overview administration, he mentioned.
“Initially, it is going to be voluntary and step by step might be made necessary,” he added.
Stakeholders from e-commerce corporations have claimed they’ve frameworks in place by which they monitor faux opinions.