Gray Group Singapore has been appointed by insurance coverage platform FWD Singapore on a 12-month deal, with possibility to increase for an additional yr. The win will see Gray taking on the mantle from incumbent DDB Asia Pacific. With this appointment, Gray would be the lead company for all built-in and inventive campaigns, whereas providing strategic counsel and recommendation on model technique.
Gray is already working with FWD in another markets in APAC comparable to Thailand and Indonesia.
The appointment comes after a four-month pitch course of that noticed 19 companies concerned.
“The model’s pioneering spirit and ongoing dedication to innovation current great inventive alternatives,” Konstantin Popovic, CEO of Gray Group Singapore, mentioned in a launch. “Coinciding with how this class might remodel for the higher in an ever-changing, fast-paced world, we are able to’t wait to create efficient campaigns collectively.”