Laborious Rock Worldwide’s LIVE GREATNESS marketing campaign companions with world soccer legend Lionel Messi.
By Debbie Corridor
Laborious Rock Cafe launched its brand-new menu merchandise—the Messi Burger—the newest innovation in Laborious Rock Worldwide’s “LIVE GREATNESS” marketing campaign, partnering with world soccer legend Lionel Messi. Beginning on March 2, the culinary innovated burger crafted by Messi is on the market for followers to order at Laborious Rock Café worldwide for a restricted time.
The Messi Burger consists of ten flavorful components as a game-changing tackle Laborious Rock’s Legendary Steak Burger. It begins with a juicy double stack of seasoned and seared floor beef patties. Sliced chorizo, provolone cheese, caramelized crimson onion, shredded romaine lettuce, and vine-ripened tomato are piled excessive, with the burger topped with Laborious Rock’s signature, spicy, smoky sauce and served on a toasted brioche bun. Company can high the burger with an egg ready straightforward over or sunny aspect to get actually MESSI.
“It’s an honor to take our partnership with world-renowned soccer star Lionel Messi and the LIVE GREATNESS marketing campaign to the subsequent stage along with his very personal tackle Laborious Rock Cafe’s Legendary Steak Burger,” mentioned Jon Lucas, COO of Laborious Rock Worldwide. “We’re excited to welcome Laborious Rock and Messi followers to our turf to strive the burger impressed by Messi’s very personal favorites for a singular and unforgettable expertise.”
Laborious Rock and Messi additionally unveiled a brand new assortment of merchandise together with Messi’s iconic symbols such because the quantity 10, the lion, and his personal brand. All merchandise is stocked in shops and on-line.
Laborious Rock Café Las Vegas hosted a particular VIP social gathering to introduce the Messi Burger. Eating (and making a large number) to rocking music, the gang danced and cheered concerning the delights of the Messi Burger. Entertainers that attended included James Edwards and Nicholas Charles from Potted Potter, Kevin Lepine, the Australian Bee Gees, Fantasy, SEXXY, Sarah Hester Ross, and Las Vegas Lights FC mascot, Money the Soccer Rocker. In celebration of its fiftieth Anniversary and the partnership with Messi, 5 % of all gross sales from the Messi Merchandise in Laborious Rock Cafe Las Vegas will probably be donated to Tomorrow’s Stars Basis.
The Laborious Rock Café Las Vegas opened on the famed Las Vegas Strip on Sept. 5, 2009, and has been a favourite with each locals and vacationers. The Las Vegas cafe, that includes 42,000 sq. toes of house, options three flooring together with the world’s largest Rock Store®, high-speed web entry, a up to date lounge and bar, and patio eating with an unobstructed view of the Strip.
The LIVE GREATNESS marketing campaign is an initiative constructed on fan-focused ideas. When the Laborious Rock opened its first Cafe in 1971 in London in 1971, the inspiration was for followers to unite below their love for the enduring leisure and hospitality model. For added info on Laborious Rock Cafe, go to hardrock.com.