Havas has recruited a veteran company supervisor to run its Korean operations, naming Jeeyoung Kwak as its new CEO for the market.
Kwak has greater than 20 years of selling communication expertise in promoting and media businesses, the place she has been accountable for strategic planning, operation and shopper management. Kwak involves Havas after serving as COO at McCann, the place she labored for greater than 5 years.
Previous to that she held basic supervisor roles at Mindshare and GroupM and was beforehand a planning director at UM for 13 years. Her shopper work consists of manufacturers like Coca-Cola, Samsung Securities, Microsoft, Volvo, and Rolex.
Kwak was additionally an adjunct profeassor at Kookmin College and a member of the board of governors of the British Worldwide College Istanbul.
“We’re greater than thrilled to have Jeeyoung Kwak on board the Havas Korea enterprise to show robust momentum,” stated Alberto Canteli, chairman and CEO of Nordics, Central and Jap Europe (CEE), Center East, Southeast Asia, Korea and Japan. “I’m absolutely assured in her sparing no effort in making Havas Korea one of many high gamers. I can be providing assist and assist every time wanted.”
In an interview with Marketing campaign Asia-Pacific earlier this 12 months Canteli signalled that Korea could possibly be an vital progress market the place Havas may make inroads with the assistance of its burgeoning ecommerce observe.
“I’m excited to take this position and problem. I look ahead to main our extraordinary staff…as we embark on the journey in the direction of Havas Korea’s subsequent main milestone,” Kwak stated.